Brand Tone

approachable, community-oriented, and inspiring

Brand Values

• •Community Support
• •Philanthropy and Activism
• •Quality and Craftsmanship
• •Creativity and Collaboration
• •Inclusivity and Positivity

Best Practices

• •Balance the Local and the Global: Continue to seamlessly blend posts about local custom work with the broader philanthropic message of TeeRico. This dual identity is a unique strength.
• •Celebrate Your Clients: Regularly feature the schools, businesses, and organizations you work with. Share their stories and successes to reinforce your role as a community partner.
• •Maintain an Uplifting Voice: Whether talking about a local team's new uniforms or a national charity campaign, keep the tone positive, inspiring, and focused on the good being done.
• •Be Clear About the "Why": In posts about TeeRico merchandise, always clearly state which cause is being supported. This transparency is key to the brand's integrity and appeals to socially conscious consumers.
• •Engage Authentically: Respond to comments and messages with the same friendly and approachable tone. Use real language, avoid corporate jargon, and let the passion for your work and community shine through.

Social Perception

Uptown by TeeRico is perceived as a reliable, high-quality local business with a strong ethical compass. Customers see it as more than just a print shop; it's a community-focused enterprise that they can feel good about supporting. The association with Lin-Manuel Miranda and TeeRico adds a layer of "cool factor" and social consciousness, elevating its status beyond a typical local vendor. The brand is seen as both a practical solution for custom apparel needs and a vehicle for supporting worthy causes.

Copy Examples

• •It's always a great day when we get to work with the West Orange Wildcats! 🐾 Check out the fresh new gear for the team. We love helping our local schools show off their pride. Go Wildcats! #UptownTeeRico #WestOrangeNJ #CommunityPride #CustomApparel
• •Your purchase has power! ✨ A portion of proceeds from our latest TeeRico collection goes directly to supporting arts education in underserved communities. Wear your story, and help others write theirs. Shop the link in our bio. #TeeRico #Philanthropy #ArtsEducation #LinManuelMiranda
• •A big shoutout to our friends at [Small Business Name] on their grand opening! We had a blast creating these awesome tees for their team. Supporting local is what it's all about. #ShopLocal #CustomPrinting #UptownInkAndThread
• •From your local team to a global cause, we've got you covered. At Uptown by TeeRico, we create high-quality custom apparel that tells your story. And with every TeeRico purchase, you're joining a community dedicated to making a positive impact. Let's create something meaningful together.
• •Gear up for the season! Whether you need custom hoodies for your team, branded tote bags for your next event, or a meaningful gift that gives back, we're here to help. Get in touch with us today for a free quote and let's bring your ideas to life. #UptownByTeeRico #CustomGear #Community