Brand Tone

Direct, Functional, and Reassuring

Brand Values

• •Reliability
• •Simplicity
• •Customer Focus

Best Practices

• •Always Lead with the Problem: Start most of your copy by directly addressing the customer's main frustration (power cuts leading to no internet). This immediately grabs the attention of your target audience.
• •Keep It Simple and Direct: Use clear, straightforward language. Avoid technical specifications unless necessary and focus on the practical benefits: 'stays on,' 'easy setup,' 'long-lasting.'
• •Reinforce the Brand Name: Use the phrase 'StayOn' or 'خليك StayOn' (Stay StayOn/Online) as a call-to-action or a closing line to build brand recall and connect the name with the solution.
• •Leverage Social Proof: Continuously feature customer reviews, testimonials, and user-generated content. This builds credibility and community, showing that real people trust and benefit from the product.
• •Maintain a Reassuring and Confident Tone: Frame the product not just as a device, but as 'the final solution' or 'peace of mind.' This positions the brand as an essential service, not just a gadget, and justifies the purchase as a necessary investment.

Social Perception

Positive and Solution-Applauded

Copy Examples

• •Don't let power cuts disconnect you from your world. With the Mini UPS from StayOn, your router stays on for up to 8 continuous hours. Order now and enjoy uninterrupted internet.
• •Your night deserves to continue without interruptions. Work, movies, or gaming... StayOn guarantees you a stable internet connection at all times. #StayOn #Mini_UPS #Uninterrupted_Internet
• •Ready for the summer and its power cuts? Don't wait! Get the StayOn Mini UPS with a special discount for a limited time and enjoy free delivery. Always stay online!
• •In less than a minute, forget the problem of internet interruption. Installing the StayOn Mini UPS is easier than you think. #Easy #Fast #StayOn
• •Your opinion is our testimony! Another happy StayOn customer shares their experience with us. Thank you for your trust, our goal is always to meet your expectations. #ThankYouForYourTrust #StayOn_Customers