Brand Tone

Innovative and Tech-Savvy, Enthusiastic and Passionate, Community-Focused, Practical and Solution-Oriented, Approachable and Friendly, Confident

Brand Values

• •Innovation
• •Portability & Freedom
• •Quality & Design Excellence
• •User Experience
• •Community Driven

Best Practices

• •Focus on Freedom and Portability: Always highlight how UPspec Gaming products (primarily xScreen) empower users to break free from traditional gaming setups and play on their own terms, anywhere.
• •Emphasize Innovation and Seamless Design: Continuously mention the unique aspects like the cable-free attachment, ease of use, and the "Designed for Xbox" quality, which showcases the smart engineering behind the product.
• •Speak as Passionate Gamers: Use language that resonates with the gaming community. Share excitement for new game releases that can be enjoyed on the xScreen, or scenarios that fellow gamers will relate to.
• •Maintain an Approachable and Confident Voice: Be direct, clear, and enthusiastic. Back up claims with the product's features and positive reviews, reinforcing trust and quality.
• •Encourage Community Interaction: Pose questions, feature user-generated content, and reference the brand's Kickstarter roots to foster a sense of belonging and show that customer input is valued.

Social Perception

Positive, Game-Changer for Portability, High Quality, Fair Price, Responsive and Engaged Brand, Trusted

Copy Examples

• •Headline: Unleash Your Xbox Series S. Play Anywhere. Body: Tired of being tethered to the TV? The xScreen by UPspec Gaming transforms your Xbox Series S into a portable powerhouse. Our innovative, cable-free design means seamless gaming on a stunning 1080p display, wherever life takes you. Adventure awaits.
• •Headline: Designed by Gamers, For Gamers. Meet xScreen. Body: We're two brothers who love gaming. That's why we created xScreen – to make the Xbox Series S experience more versatile. After a record-breaking Kickstarter, we’re proud to bring you a "Designed for Xbox" approved portable screen that just works. No fuss, pure gaming freedom.
• •Headline: Your Games, On Your Terms. xScreen Makes it Possible. Body: Whether you're on a plane, in a dorm, or just want to game while someone else uses the big screen, xScreen has you covered. Crystal-clear visuals, integrated speakers, and a design that’s as sleek as your Series S. Game on.
• •Headline: Beyond the Living Room: The Future of Xbox Series S Portability. Body: Imagine your favorite Xbox titles, vividly displayed, no extra cables, ready in seconds. That’s the xScreen. We engineered a solution that perfectly complements your console, so your gaming never has to stop. Explore the world, with your Xbox by your side.
• •Social Media Post (Image: xScreen in a travel setting): Text: Where's the most epic place you'd take your #xScreen? ✈️🚆🏕️ Our cable-free, 1080p portable display for #XboxSeriesS means your next gaming adventure is always within reach. #UPspecGaming #GameAnywhere #XboxPortable