Brand Tone

Reassuringly Expert: Educational & Informative, Caring & Empathetic, Confident & Trustworthy, and Premium & High-Quality.

Brand Values

• •Child Development & Health
• •Safety & Quality
• •Expert-Backed Design
• •Practicality & Versatility
• •Social Responsibility

Best Practices

• •Lead with the "Why": Always start with the core value child development. Whether it's a social post or product description, the first message should connect to healthy posture, hip safety, or expert-backed design before mentioning features like the tray or portability.
• •Use "Reassuring" Language: Employ words and phrases that build confidence and alleviate parental anxiety. Examples: "peace of mind," "feel confident," "safely," "expert-approved," and "gentle support."
• •Educate, Don't Just Sell: Frame copy around teaching moments. Explain why an anterior pelvic tilt is important or how wide leg openings benefit hip sockets. This reinforces the "Reassuringly Expert" tone and justifies the premium price.
• •Balance Expert Voice with Parental Empathy: While "physical therapist-developed" is a key selling point, the copy should always translate this expert language into a tangible parental benefit (e.g., "so you can cook dinner knowing they are sitting safely").
• •Let Customers and Experts Be Your Loudest Voice: Actively feature testimonials from both parents and pediatric health professionals. This provides powerful social proof that aligns perfectly with the brand's core values of trust and expert validation. On social media, prioritize sharing user-generated content that organically showcases the product's benefits.

Social Perception

Overwhelmingly positive, centered on superior ergonomics, being effective and beneficial, worth its premium price, practical for daily life, and perceived as a trusted solution due to expert backing.

Copy Examples

• •Don't just seat your baby. Upseat them. Your baby's first year is full of developmental leaps. Give them the best seat for healthy posture and happy hips. Developed with physical therapists, the Upseat encourages natural development, so you can enjoy those precious moments with peace of mind. #Upseat #HealthyHips #BabyMilestones
• •The science of sitting, simplified for your baby. Unlike other seats that can cause slouching, the Upseat's unique ergonomic design gently tilts your baby's pelvis forward, engaging the core muscles needed for proper upright posture. It Rsquos the expert-approved foundation for a lifetime of healthy sitting.
• •Is your baby's floor seat helping or hurting their hips?
• •From wobbly first sits to joining the family at dinner, we love seeing your little ones grow with Upseat! ❤️ Thanks to (tag user) for sharing this moment. Our PT-approved design gives them the support they need and gives you the confidence you deserve. Share your #Upseat moments with us!
• •TikTok Video Concept: Visual: Quick cuts showing a Bumbo seat squishing a baby's thighs and causing a slumped back, followed by a smooth transition to a baby sitting comfortably and upright in an Upseat. On-screen text: "The problem 👉 The solution." "PT-developed for healthy hips & posture." Audio: Upbeat, trending informational audio.