Brand Tone

Passionate and Enthusiastic, Friendly and Welcoming, Knowledgeable and Supportive, Community-Focused, Approachable Authority

Brand Values

• •Passion for Hobbies
• •Community
• •Quality
• •Creativity and Skill
• •Customer Support and Guidance
• •Inclusivity

Best Practices

• •Speak from Passion: Always let genuine enthusiasm for the hobbies shine through in your language. Use exclamation points appropriately to convey excitement.
• •Prioritize 'Community' and 'You': Address the audience directly and make them feel like part of a larger group. Use words like 'you,' 'we,' 'us,' 'together,' and 'community.'
• •Be Helpful and Informative, Not Just Salesy: Offer tips, share knowledge, and explain product benefits rather than just pushing for a sale. Highlight how products can enhance their experience.
• •Maintain a Welcoming and Inclusive Voice: Ensure the language is approachable for everyone, regardless of their experience level. Avoid overly technical jargon without explanation.
• •Showcase, Don't Just Tell, Expertise: Instead of just saying you're experts, demonstrate it through specific examples, staff highlights (like 'Gundam guru Justin'), or by sharing detailed product knowledge in an accessible way.

Social Perception

Trusted Local Hub, Expert Resource, Community Supporter, Welcoming Environment, Fair and Reasonable, Enthusiastic & Engaging

Copy Examples

• •Fuel your passion! 🔥 From intricate scale models to epic tabletop battles, UpScale Hobbies & Gaming is your community hub for all things creative and fun. Drop by, say hi, and let's talk hobbies!
• •New Gunpla drop! 🤖 Justin, our resident Gundam guru, handpicked these latest kits – perfect for your next masterpiece. Come grab yours and let's build something amazing together!
• •Ready to level up your painting skills? 🎨 Join our friendly workshop this Saturday! All skill levels welcome, from curious beginners to seasoned pros. Let's learn, share, and create as a community.
• •What project is on YOUR hobby desk this week? 🤔 Show us your work-in-progress! We love seeing the incredible creativity in our community. #UpScaleHobbies #CommunityBuilds
• •More than just a store, we're a gathering place for enthusiasts like you. At UpScale Hobbies & Gaming, we believe in the power of hobbies to inspire and connect. Explore our curated collection and find everything you need to bring your passion to life.