Brand Tone

Accessible & Approachable, Curated & Sophisticated, Story-Driven & Engaging, Supportive & Empowering, Personalized & Helpful

Brand Values

• •Accessibility: Making original art attainable for a broader audience, breaking down traditional gallery barriers.
• •Supporting Emerging Artists: Championing new talent and helping artists build their careers.
• •Transparency: Bringing clarity to the art collecting experience, from pricing to artist information.
• •Curation & Quality: Offering a carefully selected collection of unique, meaningful, and high-quality contemporary art.
• •Building Relationships & Community: Fostering connections between artists, collectors, and art enthusiasts.
• •The Experience of Art: Believing that collecting art is an experience, not just a transaction, and that art should make you happy in your home.
• •Inclusivity & Diversity: Valuing diverse perspectives and representation within the art world.

Best Practices

• •Prioritize Clarity and Simplicity: Avoid overly academic or exclusive art jargon. Explain concepts in an easy-to-understand manner to welcome newcomers without alienating experienced collectors.
• •Highlight the "Why": Focus on the stories of the artists and the emotional/intellectual connection one can have with an artwork. Explain the *value* beyond just aesthetics.
• •Be Genuinely Helpful: Whether in website copy, social media, or direct communication, always aim to guide, advise, and support. Offer solutions and make the process feel manageable and exciting.
• •Maintain Visual Consistency: Ensure that the sophisticated, clean, and modern aesthetic of the website and curated artworks is reflected in all visual communications, reinforcing the quality aspect of the brand.
• •Foster a Sense of Community and Inclusivity: Use language that invites dialogue. Feature diverse artists and collector stories. Emphasize that art is for everyone who appreciates it.

Social Perception

Positive for New Collectors, Valued by Design Professionals, Respected for Artist Support, Innovative & Modern, Trustworthy

Copy Examples

• •Headline: Stop Dreaming About Art. Start Collecting It. Body: At Uprise Art, we believe original art isn't just for museums. Discover unique pieces from today's most exciting emerging artists, with personalized advice and payment options that make owning art a reality. Find the piece that speaks to you.
• •Headline: Art That Tells a Story. Your Story. Body: Go beyond the canvas. Our Uprise Art Journal and artist spotlights connect you with the visionaries behind the work. We help you find art that resonates deeply, transforming your space and reflecting your unique perspective.
• •Headline: For the Love of Art. For the Support of Artists. Body: Every piece you collect from Uprise Art directly supports a living artist, empowering them to continue creating. Invest in art that inspires and in the future of creativity.
• •Headline: Your Personal Art Advisor is Waiting. (And it's on us.) Body: Navigating the art world can be daunting. That's why our expert art advisors are here to offer complimentary, personalized guidance. From selecting the perfect piece to seamless installation, we make collecting art an effortless joy.
• •Headline: Curated for You. Loved by You. Lived with by You. Body: We sift through the noise to bring you a thoughtfully curated collection of contemporary art you won’t find just anywhere. Discover original works that don't just fill a wall, but make your house a home.