Brand Tone

Professional and Expert, Educational and Guiding, Approachable and Helpful, Direct and Clear, Trustworthy and Reliable

Brand Values

• •Expertise & Knowledge
• •Integrity & Accuracy
• •Empowerment through Education
• •Clarity & Accessibility
• •Professionalism
• •Helpfulness

Best Practices

• •Always Prioritize Clarity and Accuracy: Given the legal nature of the services, all information must be precise and easy to understand. Avoid ambiguity. If using legal terms, explain them simply.
• •Maintain a Professional yet Approachable Voice: While the subject is formal, the tone can still be welcoming. Imagine explaining a complex topic to a respected colleague – be clear, confident, and helpful.
• •Emphasize Expertise and Experience: Subtly weave in Helena Rosén's credentials and experience (e.g., "With X years of experience focusing on LOU..." or "As a contributor to key legal commentaries...") to reinforce authority and trust.
• •Focus on Solutions and Empowerment: Frame content around how Upphandlingsjuristen helps clients overcome challenges and achieve their procurement goals (e.g., "Avoid common pitfalls," "Secure compliant bids," "Understand your obligations").
• •Be Consistent Across All Platforms: Whether it's a website FAQ, a Shopify product description, a LinkedIn article, or a Facebook post, the core tone (expert, educational, approachable, trustworthy) should remain consistent, adapting slightly in formality based on the platform's norms.

Social Perception

Respected Expert, Go-To Resource, Trustworthy Advisor, Proactive and Engaged

Copy Examples

• •Facebook/LinkedIn Post (Course Announcement): Navigating the latest changes to LOU can be challenging. Our new online course, '[Course Name]', breaks down the complexities into actionable steps, ensuring you're fully compliant and confident in your next procurement. Led by Helena Rosén, Upphandlingsjuristen. Learn more and enroll: [Link to Shopify]
• •Website Hero Section (Consulting Services): Expert Guidance in Public Procurement. Facing a complex tender? Need to ensure compliance? Upphandlingsjuristen, Helena Rosén, offers tailored legal advice and strategic support to help you succeed in the public sector market. Secure your consultation today.
• •Email Subject Line (Newsletter/Blog Update): Upphandlingsjuristen Insights: Understanding [Specific Legal Topic] in Public Tenders
• •Shopify Product Description (Template): Streamline Your Bids with Our LOU-Compliant Tender Template. Developed by Upphandlingsjuristen Helena Rosén, this comprehensive template provides a clear framework, saving you time and reducing the risk of errors. Focus on winning, not wording. Download now.
• •LinkedIn Article Snippet (Thought Leadership): The principle of transparency in public procurement is paramount. But how does it apply in practice when dealing with [Specific Scenario]? At Upphandlingsjuristen, we believe clarity prevents disputes. Here’s a brief analysis... #Upphandling #LOU #PublicProcurement #LegalExpert