Brand Tone

Authentic & Relatable, Creative & Whimsical, Caring & Community-Focused, Encouraging & Uplifting, Sometimes Humorous/Playful

Brand Values

• •Creativity & Craftsmanship
• •Authenticity & Transparency
• •Community & Connection
• •Joy & Comfort
• •Inclusivity & Support
• •Personalization & Meaning

Best Practices

• •Embrace Storytelling: Continue to share the 'why' behind products and the brand. Pauline Christian's journey, inspirations from nature and everyday life, and even challenges, make the brand relatable and build connection.
• •Use 'You' and 'I/We' to Foster Connection: Address the audience directly ('you') and speak from the brand's perspective ('I' or 'we' when appropriate, reflecting the personal touch of the founder) to maintain a conversational and approachable tone.
• •Highlight the 'Handmade' and 'Heartfelt' Aspects: Emphasize that products are created with care, creativity, and a personal touch. Words like 'handcrafted,' 'illustrated with love,' 'thoughtfully designed,' and 'cozy' reinforce this.
• •Maintain Authenticity Across Platforms: While the specific content might vary (e.g., TikTok trends vs. detailed blog posts), the underlying voice – genuine, caring, creative – should remain consistent. Don't be afraid to show the human side of the brand.
• •Infuse Whimsy and Positivity (Where Appropriate): Even when tackling serious topics like mental wellness or chronic illness, try to weave in elements of hope, encouragement, or gentle humor if it aligns with the specific message, reflecting the brand's aim to bring joy and comfort.

Social Perception

Positive & Trusted, Artistic & Unique, Personable & Approachable, Supportive & Niche-Oriented

Copy Examples

• •Meet Edgar the Gentleman Frog! This charming 8x8 print isn't just wall art; it's a little piece of joy, lovingly illustrated to bring a whimsical touch and a comforting smile to your favorite nook. Perfect for those who appreciate the cozy, the creative, and the wonderfully unique.
• •A little peek into the studio today – aka my happy (and sometimes wonderfully chaotic!) place. 🥰 Running a small business has its ups and downs, but connecting with all of you and seeing my creations find a home makes every moment worthwhile. What are you creating or finding joy in today? Share below! #UpperRoomPrints #CreativeJourney #SmallBusinessLife #CommunityLove
• •Hey [Customer Name], just a little note from my corner of the world to yours. This week, I was reminded how important it is to find those small moments of comfort and creativity. I hope our latest collection of handcrafted goodies (like our new [Product Name]!) brings a little bit of that cozy magic into your life. Remember to make space for what makes your heart sing. ✨
• •Officially accepting applications for the 'Overthinking Club' – our new 'Overthinking Club President' sticker is the perfect badge of honor! 😉 Because sometimes, you just need a cute, waterproof reminder that you're not alone in your thoughts. Stick it on your laptop, water bottle, or anywhere you need a little chuckle. #Relatable #StickerAddict #UpperRoomPrints #MentalWellnessHumor
• •Upper Room Prints: Creatively designed, mindfully made. Offering whimsical art and thoughtful tools for everyone, including our neurodivergent-friendly planners and autism acceptance collection. Because everyone deserves to feel seen and supported.