Brand Tone

professional, knowledgeable, and supportive

Brand Values

• •Quality and Craftsmanship
• •Customer Focus and Service
• •Innovation
• •Integrity and Reliability
• •Empowering Artists
• •Community and Education

Best Practices

• •Prioritize Clarity and Precision: Use clear, straightforward language that accurately describes products, services, and benefits. Avoid jargon where possible, or explain it if necessary, reflecting the brand's knowledgeable yet accessible nature.
• •Emphasize Quality and Durability: Consistently weave in terms related to craftsmanship, high-grade materials, structural integrity, and longevity to reinforce core brand values.
• •Adopt a Supportive and Solution-Oriented Approach: Frame copy around how UCS helps artists solve problems and achieve their goals. Use encouraging language and highlight the availability of expert advice and custom solutions.
• •Maintain Professionalism: Ensure all copy is well-written, grammatically correct, and free of errors. The tone should be respectful and authoritative, suitable for an audience of professional artists, galleries, and conservators.
• •Educate and Inform: Incorporate educational elements where appropriate, sharing insights about materials, techniques, or the importance of proper art support. This reinforces the brand's position as a knowledgeable leader in the field.

Social Perception

Upper Canada Stretchers is highly regarded within the artistic community, particularly among professional artists, framers, and galleries who require high-quality, durable, and often large-scale or custom-made stretcher frames and art supports.

Copy Examples

• •Headline: Your Vision, Supported by Uncompromising Quality. Body: At Upper Canada Stretchers, we understand that great art begins with a flawless foundation. For over 23 years, professional artists and galleries have trusted our precision-crafted stretcher frames to ensure their work endures. Let us provide the "good bones" your masterpiece deserves. Explore our custom solutions today.
• •Headline: Large-Scale Ambition? We Craft the Framework for It. Body: Don't let size limit your creativity. Upper Canada Stretchers specializes in expertly engineered large-format and custom-shaped stretcher frames, built to maintain perfect tension and integrity for even the most ambitious projects. Tell us about your next big idea.
• •Headline: Beyond the Canvas: The Expertise You Need, The Support You Deserve. Body: Choosing the right support for your art is crucial. Our team at Upper Canada Stretchers offers more than just products; we provide decades of expertise to guide you. From selecting the perfect profile to custom design solutions, we're here to help your artwork achieve its full potential.
• •Headline: Invest in Longevity. Build on a Foundation of Excellence. Body: Your art is an investment of time, talent, and passion. Ensure its legacy with stretcher frames renowned for their archival quality and structural integrity. Upper Canada Stretchers: Craftsmanship that stands the test of time, supporting artists across North America.
• •Headline: From Our Workshop to Your Studio: The Perfect Fit, Every Time. Body: Whether you need a standard size or a uniquely shaped custom frame, Upper Canada Stretchers delivers precision and quality. Our easy online ordering and dedicated customer support ensure you get exactly what you need, backed by expertise you can rely on. Experience the UCS difference.