Brand Tone

Friendly, Humorous, and Enthusiastic

Brand Values

• •Fun and Self-Expression
• •Positivity and Happiness
• •Quality and Comfort
• •Community and Giving Back
• •Customer Satisfaction

Best Practices

• •Embrace Playful Language: Use vibrant, cheerful, and sometimes quirky words. Phrases like "tickle your fancy," "t-rex volcano novelty," and "silly socks" align perfectly with the established tone.
• •Focus on the Feeling: The copy should not just describe the product, but the feeling it evokes our happiness, comfort, and fun. Use customer testimonials that highlight these emotions, such as "These socks are my all time favorites."
• •Lead with Humor and Personality: Don't be afraid to be witty or a little "weird." The brand's charm comes from its lighthearted and humorous approach, which makes it relatable.
• •Highlight the "Why" (Giving Back): Consistently integrate the mission to support animal shelters. This adds depth to the brand and provides a feel-good incentive for customers, reinforcing the brand's positive values.
• •Keep it Simple and Enthusiastic: Use clear, concise language filled with positive energy. Exclamation points and friendly emojis (used appropriately on social media) can help convey enthusiasm and approachability.

Social Perception

The public perceives UPKIWI as a reliable source for fun, high-quality novelty socks that make great gifts. The brand is seen as lighthearted, creative, and trustworthy. The charitable component of their business model, supporting animal shelters, adds a layer of positive social value that resonates well with customers. They are considered a go-to for expressing individuality through accessories.

Copy Examples

• •Warning: These socks may cause spontaneous smiles and an uncontrollable urge to show them off. 😉 Ditch boring footwear and pull on a pair of personality. Your feet (and everyone who sees them) will thank you. #UpKiwi #HappyFeet
• •Life's too short for boring socks. Find your weird. Wear your fun. Shop The Collection.
• •Channel your inner 'cattitude' with socks that are just as sassy and adorable as your favorite feline. Perfect for cat moms, crazy cat ladies, and anyone who believes a little bit of fluff makes everything better. Plus, every pair helps a furry friend in need!
• •Your weekly dose of happiness is here! (And it fits in your sock drawer).
• •Cute, comfy, and guaranteed to make you giggle. Our novelty socks are the perfect way to add a pop of fun to any outfit. Find your perfect pair and support animal rescues with every step!