Brand Tone

Passionate & Enthusiastic, Friendly & Approachable, Artisanal & Creative, Conscious & Informative, Modern & Stylish

Brand Values

• •Handmade Quality
• •Sustainability & Eco-Consciousness
• •Uniqueness & Individuality
• •Passion for Craft
• •Customer Care & Transparency

Best Practices

• •Always Emphasize "Handmade" and "Eco-Friendly"
• •Share the Passion
• •Be Visually Consistent
• •Educate and Inform
• •Engage Authentically

Social Perception

Customers appreciate the aesthetic qualities of the products (modern, minimalist, stylish). There's an interest in the handmade and eco-friendly aspects of the brand. The behind-the-scenes content on TikTok is likely well-received, fostering a connection with the maker and the process. The brand is perceived as a small, passion-driven business, which often resonates well with consumers looking for unique items and supporting individual creators. Engagement on social media posts (likes, positive comments) indicates an interested and appreciative audience.

Copy Examples

• •✨ Meet our new arrivals! ✨ Freshly handmade Jesmonite coasters, poured with passion and a pop of [Colour/Effect, e.g., terrazzo charm]. Each one is unique, just like your home. Crafted to be kind to the planet and beautiful in your space. Link in bio to bring this eco-chic touch home! #UphouseCrafts #JesmoniteHomeware #HandmadeWithLove #EcoFriendlyDecor #ModernHome
• •Transform your living space with stunning, handcrafted Jesmonite homewares from Uphouse Crafts. From minimalist trinket trays to unique planters, discover eco-friendly decor made with love and care in the UK. ✨ Shop unique, sustainable style today! -> [Link to Website]
• •Watch the magic happen! ✨ From liquid Jesmonite to a beautiful, smooth [Product Name] – all handmade, eco-friendly, and ready to add a touch of modern style to your home. What colour should I try next? Let me know! 👇 #Jesmonite #HandmadeProcess #EcoCraft #SmallBizUK #UphouseCrafts #Satisfying
• •Elevate your everyday with our [Product Name, e.g., Luna Arch Trinket Tray]. Hand-poured from eco-friendly Jesmonite, this piece features a beautiful [describe effect, e.g., subtle marble swirl], ensuring no two are exactly alike. Perfect for keeping your precious jewellery organised or as a stylish catch-all. Dimensions: [X]cm x [Y]cm. Care: Wipe clean with a damp cloth. Lovingly handmade by Kirsty at Uphouse Crafts.
• •At Uphouse Crafts, we believe that beautiful homewares shouldn't cost the Earth. That's why we're passionate about Jesmonite – an amazing eco-friendly material that allows us to create durable, stylish pieces you'll love for years to come. Every item is handcrafted with meticulous care, ensuring you receive a truly special product. Discover our latest collection of sustainable style. [Link to Collection]