Brand Tone

Empowering & Inspiring, Authentic & Grassroots, Resilient & Determined, Community-Oriented, Proudly Filipino

Brand Values

• •Quality at an Affordable Price
• •Support for Local Talent
• •Passion for Boxing
• •Discipline & Hard Work
• •Filipino Pride

Best Practices

• •Embrace "Laban" in Your Language: Consistently use words that evoke struggle, resilience, fighting spirit, and determination (e.g., "battle," "conquer," "endure," "grit," "heart"). The word "Lumaban" (to fight) itself is very powerful.
• •Show, Don't Just Tell, Community Support: Feature stories of the local fighters and clubs you support. Use visuals from grassroots events and training sessions to authentically demonstrate your commitment.
• •Maintain an Authentic, Passionate Voice: Let the genuine love for boxing and Filipino talent shine through. Avoid overly corporate or generic marketing speak. Engage directly and personally with your audience.
• •Highlight Filipino Pride Subtly and Overtly: Use the Filipino flag, national colors (where appropriate in design), and Tagalog phrases (like #LabanPilipinas or motivational quotes) to connect with the local identity. Ensure content resonates with the Filipino fighting spirit.
• •Focus on Empowerment Through Quality & Accessibility: Continuously reinforce the message that Lumaban provides high-quality gear that empowers fighters by being affordable and reliable. Connect the gear's performance to the fighter's ability to train effectively and compete confidently.

Social Perception

Positive & Respected within its Niche, Accessible & Approachable, Seen as Filling a Market Gap, Fighter-Focused

Copy Examples

• •Headline: LUMABAN: Fueling the Filipino Fighting Spirit. Body: More than just gloves. We're a commitment to every Filipino boxer stepping into the ring. Quality gear, built with heart, for the fighter in you. #LabanPilipinas
• •Headline: Crafted for Champions. Priced for Warriors. Body: Get the professional edge without breaking the bank. Lumaban Boxing delivers handcrafted leather gloves, designed for performance and durability. Train harder, fight stronger.
• •Headline: From Our Gym to Yours: The Lumaban Standard. Body: We're not just a brand; we're part of the Philippine boxing community. Supporting local talent with gear we trust. Feel the difference passion makes. #LumabanBoxing #SupportLocal
• •Headline: The Bell Rings. You're Ready. We Are Too. Body: Every stitch, every ounce of padding, engineered for your fight. Lumaban gear is built to endure, so you can focus on your victory. What are you fighting for?
• •Headline: Unleash Your Inner Fighter. Body: Whether you're a seasoned pro or just starting your journey, Lumaban Boxing provides the quality gear you need to stand your ground. It's time to fight. It's time to Lumaban.