Brand Tone

Elegant and Timeless, Personal and Sentimental, Authentic and Quality-Focused, Empowering and Feminine, Approachable and Modern

Brand Values

• •Quality and Authenticity
• •Timelessness and Enduring Beauty
• •Personal Connection and Meaning
• •Natural Beauty
• •Empowerment
• •Craftsmanship

Best Practices

• •Emphasize Timelessness and Legacy: Use words like 'timeless,' 'classic,' 'heirloom,' 'generation,' and 'enduring' to reinforce the lasting value of the pearls.
• •Highlight Natural Beauty and Authenticity: Consistently mention 'freshwater pearls,' 'natural sourcing,' 'genuine,' 'handcrafted,' and the unique characteristics of each pearl. Refer to the '5 S's' (Shine, Surface, Shape, Shade, Size) where appropriate to showcase expertise.
• •Connect with Emotion: Use storytelling and evocative language that speaks to love, memories, passion, and personal significance. Frame jewelry as more than an accessory but as a holder of stories and sentiments.
• •Maintain an Elegant and Refined Voice: Avoid overly casual slang or overly aggressive sales language. The tone should be sophisticated yet warm and approachable.
• •Reinforce Empowerment and Individuality: Use phrases that suggest confidence, uniqueness, and celebrating the wearer, such as 'shine,' 'your unique style,' and 'REAL pearls for REAL women.'

Social Perception

As a provider of quality pearl jewelry; associated with Latvian origin; focused on gifting and special occasions; engaging with customers through experiences

Copy Examples

• •Headline: Timeless As Your Story. Discover pearls that speak to the heart. Body: Each Upes Pērles piece is more than jewelry; it's a whisper of a cherished memory, a promise of love, handcrafted with naturally sourced freshwater pearls to accompany you through life’s most precious moments. REAL pearls for REAL women.
• •Instagram Post: Elegance, handcrafted for you. ✨ Our latest collection blends classic pearl beauty with a modern touch, perfect for elevating your everyday or gracing that special occasion. Let your unique light shine. #UpesPerles #HandcraftedJewelry #FreshwaterPearls #TimelessElegance
• •Product Description (for a necklace): The [Product Name] Necklace: A symphony of lustrous freshwater pearls, each carefully selected for its unique shine and shape. Handcrafted with passion, this timeless piece is designed to be a treasured heirloom, a reminder of unforgettable moments. Wear your story. Certificate of Authenticity included.
• •Facebook Ad: Searching for a gift that truly resonates? An Upes Pērles creation is a testament to enduring affection. From delicate earrings to statement necklaces, find a handcrafted treasure that says 'you're cherished.' Explore our collections for women, men, and children.
• •Email Subject Line: Crafted with Heart, Worn with Soul: Your Upes Pērles Awaits Email Body Snippet: At Upes Pērles, we believe jewelry should be as unique as the person who wears it. Our designers pour their hearts into creating pieces that not only adorn but also empower, using only the finest freshwater pearls, naturally sourced and selected for their exceptional quality. Discover jewelry designed for timeless elegance, made to tell your treasured stories.