Brand Tone

Authoritative & Educational, Supportive & Motivational, Professional & Trustworthy, Aspirational & Performance-Oriented, Community-Focused (on social media)

Brand Values

• •Efficacy & Quality
• •Trust & Transparency
• •Athlete Well-being & Performance
• •Scientific Validation
• •Dedication & Resilience

Best Practices

• •Prioritize Clarity and Evidence: Always back up claims with scientific reasoning or refer to the benefits of specific, research-supported ingredients like TENDOFORTE® or BODYBALANCE®. Avoid vague promises.
• •Use Empowering and Active Language: Employ verbs and phrasing that inspire action, resilience, and continuous improvement (e.g., "optimise," "enhance," "support," "rebuild," "achieve").
• •Maintain a Professional yet Approachable Demeanor: While authoritative, ensure the language is understandable and not overly academic. On social media, be open to engagement and answer questions clearly and supportively.
• •Incorporate Athlete-Centric Terminology: Use language that resonates with athletes, referencing training, recovery cycles, performance goals, and injury prevention. Speak their language.
• •Emphasize Trust and Safety: Regularly highlight the Informed Sport certification and the quality of ingredients to reinforce the brand’s commitment to safety and efficacy, particularly important for competitive athletes.

Social Perception

Credible & Reliable, Specialized & Premium, Effective for Recovery & Joint Health, Supportive of the Athletic Community

Copy Examples

• •Headline (Website Banner/Ad): "Science-Led Recovery. Peak Performance. Trust U Perform Active Collagen to rebuild, recover, and go beyond your limits."
• •Social Media Post (Instagram - with an image of an athlete stretching): "Don't just train hard, recover smart. Our TENDOFORTE® infused collagen is engineered to support tendon and ligament health, keeping you in the game. What are your recovery non-negotiables? #UPerform #CollagenForAthletes #SmartRecovery #InjuryPrevention"
• •Product Description Snippet (for a new recovery gel): "Fuel your recovery with U Perform. Each serving delivers [X grams] of BODYBALANCE® collagen peptides, clinically shown to support muscle repair and growth. Optimise your body's natural healing process and get back to what you love, stronger."
• •Email Subject Line (to existing customers): "Unlock Your Next Level: The Science Behind U Perform & Sustained Performance"
• •Short Ad Copy (Google Ads): "U Perform Collagen | Informed Sport Certified | Optimise Recovery & Joint Health | Shop Now for Elite Support"