Brand Tone

passionate, authentic, and respectful towards Norse mythology and Viking heritage. It also carries a sense of pride in craftsmanship and a welcoming, community-oriented feel

Brand Values

• •Authenticity
• •Craftsmanship/Quality
• •Heritage/Connection to the Past
• •Storytelling
• •Community
• •Strength, Resilience, Wisdom

Best Practices

• •Immerse in Norse Lore: Continuously draw inspiration from Viking sagas, mythology, and historical details. Use evocative language that reflects the richness of this heritage.
• •Emphasize Authenticity and Craftsmanship: Always highlight the handcrafted nature of the products and the quality of materials, linking them back to the dedication of ancient artisans.
• •Speak to the "Modern Warrior": Address the customer as someone who embodies Viking values like strength, courage, and a connection to the past, but in a contemporary context.
• •Maintain a Respectful and Passionate Voice: Convey a genuine appreciation for Norse culture. Avoid trivializing or misrepresenting symbols and stories. Let the passion for the subject shine through.
• •Foster Community: Use inclusive language ("join our horde," "welcome to the tribe") to make customers feel part of a larger group sharing similar interests and values.

Social Perception

Trusted, Authentic, High Quality, Community-Focused, Passionate

Copy Examples

• •Headline: Forge Your Legend. Our [Product Name] Isn't Just Crafted, It's a Whisper from the Age of Vikings. Body: Feel the echoes of the Norsemen. Each line, each symbol, is a testament to their untamed spirit and enduring sagas. Wear it and carry their strength.
• •Headline: More Than Metal & Stone – It's Your Heritage. Discover the [Product Name]. Body: Unearth a connection to the ancient North. Handcrafted with reverence for the old ways, this piece is a tribute to the gods, the myths, and the warrior within you.
• •Headline: Answer the Call of the Ancients. The [Product Name] Awaits. Body: The Norse Wind carries tales of valor, wisdom, and adventure. Let this handcrafted treasure be your link to that timeless power. Embrace your saga.
• •Headline: Crafted by Passion, Inspired by Gods: The [Product Name]. Body: From our workshop to your hands, every detail of the [Product Name] is infused with the spirit of Norse artistry. Own a piece of mythology, built to endure.
• •Headline: Join the Shield Wall. The [Product Name] – A Symbol for the Modern Viking. Body: You're not just buying jewelry; you're claiming your place in a legacy of strength and resilience. Welcome to The Norse Wind tribe. Skål!