Brand Tone

Empowering, Trendy, Inclusive, Approachable, Friendly, Confident, Celebratory

Brand Values

• •Inclusivity & Body Positivity
• •Style & Fashion
• •Comfort & Quality
• •Affordability
• •Empowerment
• •Customer-Centricity

Best Practices

• •Always Lead with Empowerment: Frame all messaging around confidence, self-acceptance, and celebrating diverse body types. Use positive and uplifting language. Avoid terms that could be perceived as shaming or apologetic.
• •Highlight Style and Trend-Relevance: Continuously emphasize that the clothing is fashionable and current, not just functional. Use contemporary fashion vocabulary.
• •Speak Directly to the Customer: Use a conversational, friendly, and approachable tone. Address them as individuals with unique styles and needs.
• •Show, Don't Just Tell, Inclusivity: Beyond stating size ranges, ensure imagery and storytelling reflect diverse plus-size individuals confidently wearing the apparel in various life scenarios.
• •Maintain Authenticity: Ensure the brand voice aligns with the actual product quality and customer experience. Incorporate genuine customer stories or testimonials (with permission) where appropriate to build trust and relatability.

Social Perception

Positive for Addressing a Need, Seen as a Champion of Inclusivity, Generally Good Quality and Value, Growing Brand

Copy Examples

• •Headline: Stop Hiding. Start Shining. Your Style, Your Size, Unleashed. Body: Tired of fashion that doesn't get you? At Instafab Plus, we believe style has no size limit. Discover vibrant, on-trend pieces designed to celebrate your curves and empower your confidence. From chic dresses to statement streetwear, it's time to own your look. #InstafabPlus #RealFashionRealBodies
• •Headline: Curves Welcome. Trends Embraced. Body: Say goodbye to boring basics and hello to fabulous! Instafab Plus brings you the latest styles you crave, in the fit you deserve. We're redefining plus-size fashion with quality, comfort, and a whole lot of attitude. Shop now and express your unique fabulousness!
• •Headline: Fashion That Fits Your Life & Your Curves. Body: Don't just fit in, stand out! Instafab Plus offers a diverse collection that moves with you, from power-packed workdays to relaxed weekends. Comfortable fabrics, contemporary designs, and sizes that finally feel right. What will you conquer today?
• •Headline: More Than Just Plus-Size. It's Pro-You Fashion. Body: We're not just making clothes; we're starting a revolution of self-love and style. Instafab Plus is your destination for fashion that celebrates every inch of you. Explore bold prints, elegant ethnic wear, and everyday essentials that make you feel incredible. Because you deserve to be seen.
• •Headline: Your Size. Your Style Story. Write it Boldly. Body: Ready to turn heads? Instafab Plus delivers fashion-forward pieces designed for confidence. From the perfect pair of jeans to that show-stopping dress, find your new favorites and let your style do the talking. Embrace your fabulous.