Brand Tone

Local, artisanal, quality-focused, and bespoke

Brand Values

• •Local craftsmanship
• •Quality
• •Customization
• •Community support
• •Uniqueness

Best Practices

• •Focus on the unique local aspect of the brand within Louisville.
• •Highlight the custom and bespoke nature of the products/services.
• •Emphasize quality and craftsmanship associated with Louisville-based businesses.
• •Differentiate from general custom businesses by specifying the niche.
• •Use testimonials or reviews to showcase positive local customer experiences.

Social Perception

Perceived as a high-quality, locally-sourced, and artisan brand that supports the Louisville community and offers unique, custom products/services.

Copy Examples

• •"Louisville's finest custom creations, crafted with care right here in the heart of the city."
• •"Experience the difference of bespoke design, uniquely Louisville."
• •"Supporting local artisans, delivering unparalleled quality."
• •"From our workshop to your home, custom creations made with passion in Louisville."
• •"Discover the art of custom design, inspired by the spirit of Louisville."