Your Brand Voice
Brand Voice Analysis
Analysis Details
Brand Tone
Empathetic & Educational
Brand Values
- •Quality
- •Transparency
- •Natural Wellness
- •Efficacy
Best Practices
- •Lead with Empathy: Always start by acknowledging the customer's problem or feeling (e.g., 'Struggling with...', 'Finding it hard to...', 'We understand...'). This immediately establishes the caring, supportive tone of the brand.
- •Educate, Don't Just Sell: Frame copy around providing valuable information. Explain the *how* and *why* behind the benefits of CBD. Use the blog and guides as a resource, linking to them in social posts and emails to reinforce the brand's role as an expert.
- •Leverage Social Proof Authentically: Continue using real customer stories and testimonials. Instead of generic quotes, pull specific, powerful sentences from reviews and interviews that highlight a transformation (e.g., 'I recovered my energy, my peace...' or 'Llevo años con insomnio y Desde que tomo Luna creciente de Upani duermo mucho mejor').
- •Emphasize Safety and Quality: In a market that can be confusing, consistently mention key quality markers: '0% THC,' 'Third-party lab tested,' '100% Natural,' and 'Made in the EU.' This builds trust and reassures customers who may be new or hesitant about CBD.
- •Maintain a Clean & Hopeful Aesthetic: Ensure all visuals (photos, videos, graphics) and language reflect calmness, nature, and optimism. The tone is hopeful and empowering, not clinical and cold. It should feel like a wellness brand, focusing on the positive outcomes of relief and balance.
Social Perception
Trusted & Effective Wellness Ally
Copy Examples
- •Reclaim your nights, naturally. If racing thoughts and restlessness are your nightly companions, it's time for a change. Our Luna Creciente CBD oil helps regulate your natural sleep cycle, guiding you into the deep, restorative rest you deserve—without the morning grogginess. Your journey to better sleep starts with a single drop. #UpaniWellness #NaturalSleep #CBDforSleep
- •Your Natural Path to Calm. Discover the power of pure CBD to manage stress and find your balance. Trusted, tested, and transparent wellness is here.
- •Subject: Feeling overwhelmed? Here’s how CBD can help. Body Snippet: Hi [Name], we understand that modern life can be demanding. If you're looking for a natural way to ease anxiety and find clarity, discover the stories of customers who have found their calm with Upani.
- •Don't let pain or anxiety define your day. Upani offers a natural, effective solution to help you live more freely. Our certified, 0% THC CBD oil is the ally your body has been waiting for. Hear from real users and find the right strength for your needs.
- •For when you need our strongest support. The Luna Llena 20% is formulated for those familiar with CBD or managing persistent, intense issues like chronic pain or severe insomnia. It’s a powerful, natural ally, offering a more concentrated dose of calm and relief so you can get back to feeling your best.
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