Tono de Marca

Encouraging, Results-Oriented, Caring, Empathetic, Direct and Informative, Reassuring

Valores de Marca

• •Self-Love and Acceptance
• •Effectiveness and Quality
• •Customer Satisfaction
• •Social Responsibility
• •Natural Approach
• •Accessibility/Affordability

Mejores Prácticas

• •Develop a Brand Voice Chart: Document the identified tone (Encouraging, Results-Oriented, Caring, etc.), associated keywords, 'words we use,' and 'words we avoid.' Share this with everyone who creates content.
• •Prioritize 'You' over 'We': Focus the copy on the customer, their needs, their aspirations, and how the products benefit *them*. (e.g., 'You'll feel...' instead of 'We created this to...')
• •Integrate Values Naturally: Weave in the brand's values (self-love, social responsibility, natural ingredients) into product descriptions, social media posts, and email communication rather than just stating them in an 'About Us' section. The connection to supporting single mothers is a strong differentiator.
• •Maintain Authenticity in Testimonials and Social Proof: Use real customer language where possible (with permission). When crafting copy around testimonials, let the customer's genuine experience shine through.
• •Consistent Call to Action Language: Ensure CTAs align with the supportive and empowering tone. For example, instead of just 'Buy Now,' consider 'Embrace Your Glow,' 'Start Your Transformation,' or 'Discover Your Confidence & Support a Cause.'

Percepción Social

The brand aims to be perceived as one that not only sells beauty products but also empowers individuals and contributes to a social cause. Positive (amongst its customers): Testimonials on the website suggest satisfaction with product quality and results.

Ejemplos de Copy

• •Embrace your natural radiance. Our new [Product Name] serum, crafted with [Key Ingredient 1] and [Key Ingredient 2], doesn't just promise results, it reveals them. Feel the difference, see the glow, and remember, a part of your purchase helps empower single mothers. Shine inside and out.
• •Ready for your best hair day, every day? ✨ Our Maca Essence Repair Hair Mask deeply nourishes and restores, leaving your hair irresistibly soft and vibrant. Join thousands of happy customers transforming their hair naturally! Plus, every purchase supports a beautiful cause. #SiluetteaHair #NaturalBeauty #SelfLoveJourney #SupportMothers
• •Feel Beautiful, Make a Difference: Special Offer Inside + Support a Cause!
• •Your Journey to Self-Love Starts Here. Unlock [Season] Savings on Siluettea Favourites! Effective, natural solutions that make you feel as good as you look. Shop now and join our mission of care.
• •We love hearing from you! Maria P. says our Enhancing Eye Lift Serum made her 'look and feel years younger, naturally!' Experience the visible difference for yourself and remember, choosing Siluettea means choosing to support self-acceptance and uplift single mothers. What will your story be?