Brand Tone

Knowledgeable & Experienced, Friendly & Encouraging, Traditional & Heritage-Focused, Quality-Oriented

Brand Values

• •Quality
• •Heritage & Tradition
• •Gardening for Everyone (Inclusivity)
• •Customer Support & Guidance
• •Innovation (within tradition)
• •Community & Giving Back
• •Ethical Standards

Best Practices

• •Emphasize Heritage with a Modern Touch: Reference the 120+ years of experience to build trust, but frame it in the context of helping today's gardeners achieve success. Avoid sounding dated.
• •Maintain an Encouraging and Inclusive Voice: Use language that welcomes beginners while still appealing to experienced gardeners. Phrases like "Whether you're new to gardening or have years of experience..." can be effective.
• •Focus on Quality and Success: Consistently highlight the quality of the seeds and the successful results gardeners can expect. Use words like "trusted," "quality," "finest," "proven," "bountiful."
• •Be Solution-Oriented and Supportive: Position Unwins as a helpful resource. Frame copy around solving gardening problems or achieving gardening goals (e.g., "Want beautiful blooms all summer? Try our...", "Struggling with small spaces? Our container varieties are perfect...").
• •Address Concerns Transparently (where appropriate): While marketing copy is positive, ensure customer service and FAQ sections directly and empathetically address common concerns (like germination or seed counts if these are recurring issues), reinforcing a commitment to customer satisfaction. This builds trust more effectively in the long run.

Social Perception

Established & Trusted Name, Associated with Sweet Peas, Variable Customer Experience, Seen as a traditional, reliable choice by some, but facing criticism on value and consistency by others.

Copy Examples

• •Headline: 120 Years of Blooming Gardens. Trust Unwins for Seeds That Grow Your Dreams. Body: From our first sweet pea in 1903 to today's vibrant varieties, Unwins has been the heart of British gardens. Discover quality seeds, expert advice, and the joy of growing. #UnwinsHeritage
• •Headline: Your Green Oasis Awaits. Unwins: Quality Seeds for Every Gardener. Body: Whether you're a seasoned pro or just starting out, our rigorously tested seeds ensure a bountiful harvest and beautiful blooms. Let's grow together! Explore our 'Perfect for Pots' range today. #GrowWithUnwins
• •Headline: The Sweet Pea Specialists Since 1903. Experience the Unwins Difference. Body: Fall in love with the timeless charm and enchanting fragrance of Unwins sweet peas. With over a century of expertise, we bring you the finest, most vibrant selections. Which classic will you choose? #UnwinsSweetPeas
• •Headline: From Our Fields to Your Fingertips: The Promise of Unwins Quality. Body: We believe in the power of a tiny seed. That's why every Unwins packet is backed by 120 years of passion and expertise, ensuring the best possible start for your garden. Sow with confidence. #QualitySeeds
• •Headline: Got a question? Our gardening wisdom is yours! Body: At Unwins, we're more than just seeds – we're your partners in planting. Visit our online Advice Hub for tips, tricks, and inspiration to make your garden thrive. What are you growing today? #AskUnwins #GardeningAdvice