Brand Tone

warm, inviting, artisan, and eco-conscious with a personal touch

Brand Values

• •Sustainability & Eco-Consciousness
• •Handcrafted Quality & Artistry
• •Community & Local Connection
• •Creating Atmosphere & Relaxation
• •Authenticity & Passion

Best Practices

• •Emphasize the Handcrafted and Artisan Story: Always highlight the human touch, the care, and the skill that goes into making each candle. Use words like hand-poured, small batch, artist's workshop, carefully selected fragrances.
• •Weave in Sustainability Naturally: Don't just state you're eco-friendly; explain how (e.g., giving wine bottles a second story, clean-burning soy wax, partnering with local businesses for bottle collection). Make it part of the product's intrinsic value.
• •Use Warm, Inviting, and Personal Language: Address the audience directly and warmly (e.g., your home, your moments, we love to create). Share the passion behind the brand. Refer to The Unwined Family when appropriate to reinforce the personal connection.
• •Focus on the Sensory Experience and Atmosphere: Describe not just the scents, but the mood and feeling they evoke (e.g., create a cozy haven, fill your space with tranquility, the perfect backdrop for relaxation).
• •Maintain a Consistent Local Identity (where applicable): Proudly mention being Handcrafted in Maryland or specifics about your local community involvement to build trust and a sense of place, especially for local audiences.

Social Perception

innovative and eco-friendly brand, quality of their candles and the uniqueness of their scents, handcrafted, artisan nature, thoughtful and unique gifts, positive customer service, rustic charm with modern design

Copy Examples

• •Light up your evenings and let the day melt away. ✨ Our handcrafted soy candles, lovingly poured into repurposed wine bottles, bring warmth, unique fragrance, and a touch of Maryland-made charm to your favorite spaces. Good for your home, kind to our planet. #UnwinedMoments #EcoChic #HandcraftedGoodness
• •Sustainability never smelled so good. At Unwined Candles, we give new life to old wine bottles, transforming them into beautiful, all-natural soy candles with captivating scents. Join our recycling partners and discover your new favorite way to unwind. Shop our collection: [Link] #RecycledLuxury #MarylandMade #SoyCandles
• •Introducing 'Evening Embers' – a rich blend of smoky birch and warm vanilla, designed to evoke the comfort of a crackling fireplace. Hand-poured with premium soy wax right here in our Sykesville workshop, each candle rests in a unique, repurposed wine bottle, making it a truly special addition to your home or a thoughtful gift. 80+ hours of pure, relaxing aroma awaits.
• •Hello from the Unwined Family! We're thrilled to share [news/new collection details] with you, our cherished community. Each candle is a piece of our passion, handcrafted with care and a commitment to sustainability. We believe in the simple joy of a beautiful scent and the story behind every repurposed bottle. Come visit us on Main Street or explore online! [Link]
• •From local restaurants to your living room. ♻️ We're proud to handcraft each Unwined Candle in Maryland using repurposed wine bottles & all-natural soy wax. What's your go-to scent for unwinding? #SustainableLiving #ShopLocalMD #ArtisanCandles