Brand Tone

Expert and Authoritative, Professional and Trustworthy, Passionate and Appreciative, Direct and Informative

Brand Values

• •Expertise & Specialization
• •Quality & Authenticity
• •Integrity & Honesty
• •Customer Service & Trust
• •Preservation of Horological History

Best Practices

• •Prioritize Expertise and Detail: Always showcase deep knowledge of the watches, their history, and mechanical intricacies. Use precise terminology correctly.
• •Emphasize Trust and Authenticity: Consistently highlight the certification of the watchmaker, the use of genuine or NOS parts, and the meticulous nature of the restoration process.
• •Maintain a Professional and Respectful Voice: The subject matter (luxury, vintage, heirloom watches) commands a respectful and professional tone. Avoid overly casual slang or humor that might undermine credibility.
• •Share the Passion: Let the genuine appreciation for these timepieces shine through. Use evocative language that speaks to the watches' design, innovation, and historical significance.
• •Be Clear and Informative: Provide all necessary details a discerning collector would seek. Ensure transparency in descriptions, conditions, and services offered. Back up claims with facts and (where appropriate) historical context.

Social Perception

Highly regarded within the watch community, particularly among collectors of Hamilton Electric watches. Positive Reputation. Go-To Expert. Trustworthy Seller. Media Recognition. Community Engagement.

Copy Examples

• •Headline: Own a Piece of Horological History. Expertly Restored. Body: At Unwind In Time, we don't just sell vintage watches; we preserve legacies. Discover our curated collection of Hamilton Electrics and other iconic timepieces, each meticulously restored to its former glory by Certified Watchmaker, Jarett Harkness. Authenticity and precision, guaranteed.
• •Headline: The Heartbeat of Innovation: Vintage Electromechanical Timepieces. Body: Journey back to an era of groundbreaking design with our unparalleled selection of Hamilton Electric and Bulova Accutron watches. As the leading specialists in these historic movements, Unwind In Time offers not just a watch, but a conversation piece, expertly serviced and rich in history.
• •Headline: Entrust Your Heirloom to the Expert. Body: Your vintage Hamilton Electric deserves the specialized care only a seasoned expert can provide. Jarett Harkness of Unwind In Time, successor to the renowned René Rondeau, offers meticulous restoration services, utilizing rare NOS parts to bring your treasured timepiece back to life.
• •Headline: Beyond Timekeeping: An Investment in Craftsmanship and Style. Body: Unwind In Time presents prime examples of mid-century watchmaking artistry. From the iconic asymmetry of the Hamilton Ventura to the revolutionary Accutron, find a watch that defines your unconventional style. Each piece is a testament to quality, backed by our expertise.
• •Headline: The Specialist in Hamilton Electric & Electromechanical Watch Restoration. Body: With a deep passion for their unique mechanics and history, Unwind In Time is your trusted source for the sales and service of rare and coveted electromechanical watches. Experience the confidence that comes from dealing with a recognized world leader.