Brand Tone

aspirational, knowledgeable, and supportive

Brand Values

• •Quality and Durability
• •Adventure and Freedom
• •Functionality and Smart Design
• •Community and Expertise

Best Practices

• •Lead with the 'Why': Always connect products back to the core values of adventure, freedom, and self-sufficiency. Don't just sell a water heater; sell hot showers at a remote campsite after a long day's hike.
• •Use a 'Supportive Expert' Tone': Combine technical specifications (e.g., '6.5mm Black Hex on Birch Plywood') with encouraging, accessible language ('Very simple assembly'). This builds trust and empowers the DIY customer.
• •Embrace the Niche: Continue using specific terms like 'Troopy,' 'rig,' and 'fit-out.' This authentic language resonates with the target audience and reinforces the brand's specialist status.
• •Show, Don't Just Tell: Leverage user-generated content and detailed project walkthroughs in marketing copy. Phrases like 'See how Sarah transformed her Troopy' make the benefits tangible and build community.
• •Maintain a Consistent Call to Action: End copy with empowering and action-oriented phrases that align with the brand values, such as 'Start Your Build,' 'Elevate Your Adventure,' or 'Shop the Collection.'

Social Perception

premium, reliable, and expert-driven brand

Copy Examples

• •Stop the rattle, end the chaos. Our Troopy Side Panels with added storage are CNC-cut for a perfect fit, turning unused cavities into functional space. Stow your recovery gear, hide your wiring, and keep your essentials secure. Built tough, because your adventures demand it. Tap to shop.
• •Subject: Your Next Escape is Waiting. Body: The open road isn't just a destination; it's a feeling. At Unwind Designs, we craft the gear that gets you there. From complete flat-pack systems to the essential 12V components, we've thought of everything so you can focus on the view ahead. Build your freedom, one piece at a time.
• •This is more than a kit; it's the blueprint for your mobile base camp. The Roam Troopy Flat Pack is engineered for a seamless DIY fit-out, transforming your rig into a functional, comfortable home on wheels. With precision-cut panels and intuitive assembly, you're closer than ever to waking up wherever the road takes you. Your adventure, elevated.
• •Headline: The DIY Fit-Out You Can Actually Finish. Body: Tired of dreaming and ready to build? Unwind Designs provides premium, easy-to-install essentials for your van or 4x4. We give you the quality parts and expert support to create a space that’s uniquely yours. Stop scrolling, start building. Explore our fit-out supplies.
• •Crafted for the Wild. Engineered for Life on the Road. Your adventure-ready fit-out starts here.