Brand Tone

Sophisticated & Curated, Passionate & Appreciative (of the past), Conscious & Responsible, Inspirational & Expressive, Authentic & Transparent

Brand Values

• •Uniqueness
• •Sustainability
• •Timelessness & Enduring Style
• •Quality & Craftsmanship
• •Self-Expression & Individuality

Best Practices

• •Embrace Storytelling: Every vintage piece has a past. Weave narratives (even if imagined) into descriptions. Focus on the "new life" and "next chapter" aspect.
• •Use Evocative & Sensory Language: Go beyond simple descriptions. Use words that evoke texture, history, and emotion (e.g., "whisper of silk," "rich patina," "timeless silhouette").
• •Reinforce Core Values: Subtly integrate keywords and phrases related to sustainability, uniqueness, timelessness, and self-expression in all communications.
• •Maintain a Sophisticated yet Accessible Voice: The language should be intelligent and appreciative of fashion, but not alienating or overly academic. It's for people who love style with substance.
• •Be Authentic and Transparent: Clearly communicate the condition, origin (if known), and materials of each garment. Honesty builds trust, which is crucial for vintage. Ensure that the "vague" in the name refers to the undefined potential and uniqueness of the pieces, not a lack of clarity in your communication.

Social Perception

Positive (Inferred), Appreciation for Curation, Trust in Authenticity, Aspirational

Copy Examples

• •Instagram Post (New Arrival - Dress): More than a dress, it's a whisper from a bygone era, now ready for its next chapter. This 1970s Italian silk floral midi, lovingly restored, embodies timeless elegance and the conscious choice to wear a story. Discover its unique charm. #UnVagueVintage #SustainableStyle #VintageDress #TimelessFashion #WearThePast
• •Website Homepage Banner: Un Vague Vintage: An Archive of Handpicked Stories. We unearth unique pieces, celebrating sustainable style and the art of self-expression. Give fashion a future by embracing its past.
• •Facebook Ad (Targeting environmentally conscious shoppers): Tired of fleeting trends? Embrace a more conscious closet with Un Vague Vintage. Each carefully selected piece offers a unique story and a step towards sustainable fashion. Explore our archive – where the past inspires a more beautiful future. #SlowFashionMovement #EcoChic #VintageTreasure
• •Product Description (Blazer): A testament to enduring craftsmanship, this tailored wool blazer from the 1980s carries an air of quiet confidence. Meticulously selected for its quality and timeless design, it’s an invitation to express your unique style with a piece that transcends seasons. Imagine the stories it could tell, and the new ones you'll create. #VintageBlazer #PowerDressingReimagined #ConsciousLuxury
• •Email Newsletter Snippet (Brand Story): At Un Vague, 'vintage' isn't just an aesthetic; it's a philosophy. We believe in the enduring beauty of well-crafted garments and their power to inspire a more sustainable and expressive way of life. Join us in giving unique pieces a new story. #OurManifesto #TheArtOfVintage #SustainableLiving