Brand Tone

Confident & Solution-Oriented, Approachable & Relatable, Practical & Informative, Smart-Casual, Occasionally Humorous/Playful

Brand Values

• •Problem Solving/Innovation
• •Fit & Comfort
• •Quality
• •Effortless Style
• •Customer-Centricity
• •Inclusivity

Best Practices

• •Focus on the Solution: Always tie back to the core benefit – the "perfect untucked look" that solves a common style problem.
• •Use Clear, Confident Language: Avoid overly technical jargon. Be direct and assured in the product's quality and design benefits.
• •Emphasize "Effortless Style": Highlight how UNTUCKit makes it easy for men to look good without fuss. Words like "easy," "seamless," "effortless" are key.
• •Maintain an Approachable, Inclusive Voice: Speak to a broad range of men. While the product is premium, the tone should feel welcoming and relatable, not exclusive. Highlighting the variety of fits and sizes reinforces this.
• •Be Authentic and Relatable: Use customer testimonials or user-generated content where appropriate to build trust and show real-world application. Acknowledge and sometimes playfully engage with common questions or skepticism, as seen in their "Untucked Tweets" campaign.

Social Perception

Innovative Problem-Solver, Provider of Quality & Fit, Premium (but sometimes pricey), Go-To for Untucked Shirts, Modern & Convenient, Expanding Beyond Shirts

Copy Examples

• •Headline: The Perfect Untucked Shirt. Finally. Body: Tired of shirts that are too long or too sloppy when left out? We designed ours to sit just right, every time. Look sharp, feel comfortable. That's the UNTUCKit difference.
• •Headline: Wrinkle-Free. Hassle-Free. Style-Full. Body: Our Wrinkle-Free shirts go from dryer to dressed in minutes. Spend less time ironing and more time looking effortlessly put-together. Your smart-casual solution has arrived.
• •Headline: Fit That Feels Custom-Made. Body: With over 50 size and fit combinations, finding your perfect UNTUCKit shirt is easy. Experience the comfort of a shirt that’s actually designed for your body.
• •Headline: From Office Hours to After Hours. Seamlessly. Body: Versatility is built into every UNTUCKit shirt. Dress it up for the office or keep it casual for the weekend. Effortless style, wherever your day takes you.
• •Headline: Join the Untucked Nation. Body: Discover why discerning men across the UK are choosing UNTUCKit for that perfectly polished, yet relaxed look. It’s not just a shirt, it’s a smarter way to dress.