Brand Tone

inspiring, positive, friendly, and educational

Brand Values

• •Sustainability
• •Environmentalism & Conservation
• •Ethical Practices
• •Community & Collaboration
• •Health & Well-being
• •Action & Empowerment

Best Practices

• •Stay Positive and Empowering: Focus on the benefits and the positive impact of making sustainable choices. Avoid fear-mongering or overly critical language. The tone should make people feel good about joining the #untrashy movement.
• •Use Inclusive and Friendly Language: Address the audience directly (e.g., "you," "we," "let's"). Keep the language accessible, avoiding overly technical jargon. Foster a sense of community.
• •Highlight Values Authentically: Weave in core values like sustainability, ethical practices, and community support naturally within the copy. Mention certifications like B Corp where relevant to build trust.
• •Be Action-Oriented but Realistic: Encourage specific actions (e.g., "Make the switch," "Join the movement") but acknowledge that the journey to zero-waste is a process. Emphasize "realistic and affordable" solutions.
• •Maintain Visual and Verbal Consistency: Ensure that the playful, "sexy," and nature-inspired elements sometimes used in their branding are reflected appropriately in the copy's energy, complementing the clean, eco-conscious aesthetic of their visuals.

Social Perception

positive and aligned with their stated values

Copy Examples

• •Headline: Ditch the Plastic, Not the Performance. ✨ Body: Make the switch to #untrashy’s refillable natural deodorant. Kind to your skin, kind to the planet. Smell amazing, feel empowered, and join the movement to a cleaner world, one awesome pit at a time! #GoUntrashy #NaturalDeodorantThatWorks #SustainableSwaps
• •Headline: Your Zero-Waste Journey Just Got a Whole Lot Sexier. 😉 Body: Who said sustainable can't be stylish? Our #untrashy goodies, from chic reusable bags to game-changing natural deodorant, make it easy (and fun!) to reduce your footprint. Let's #untrashy our lives, together! #EcoChic #PlasticFreeLiving #SustainableStyle
• •Headline: Feel Good, Do Good, Smell Good. Repeat. 🌿 Body: At #untrashy, we believe in products that are as good for you as they are for the Earth. Our natural, vegan, and cruelty-free deodorant is proof! Plus, every purchase supports ocean conservation. Ready to make an impact? #UntrashyValues #EthicalBeauty #ProtectOurPlanet
• •Headline: Little Changes, Big #untrashy Impact. 🌊 Body: Think your choices don't matter? Think again! Choosing #untrashy means saying YES to less plastic, more nature, and a healthier you. From our best-selling deodorant to everyday reusables, every swap counts. What will you #untrashy today? #SmallStepsBigChange #ZeroWasteHome #ConsciousConsumer
• •Headline: Join the #untrashy Crew: For a Fresher You & a Cleaner Earth! 🌏💪 Body: We're more than just a brand; we're a community dedicated to making sustainable living awesome and accessible. Discover effective, natural alternatives that help you reduce waste without compromising on quality. Let's #untrashy the planet, one refill at a time! #CommunityLove #SustainableSolutions #RefillRevolution