Brand Tone

Playful and Nerdy, Educational and Informative, Approachable and Supportive, Authentic and Real, Empowering

Brand Values

• •Education & Knowledge Sharing
• •Quality & Innovation
• •Community
• •Authenticity
• •Playfulness & Fun
• •Sustainability & Responsibility
• •Customer Support

Best Practices

• •Embrace the "#LashNerd" Persona: Consistently use this hashtag and associated language. Frame education and product information through a lens of passionate curiosity and even a bit of "geekiness."
• •Balance Playfulness with Professionalism: While humor and quirkiness are key, ensure the underlying message still conveys expertise, quality, and a commitment to scientific backing for products and techniques.
• •Prioritize Educational Value: Ensure copy, especially on social media and blogs, offers genuine insights, tips, or answers to common lash artist questions. This reinforces the brand as a knowledgeable leader.
• •Foster Community and Inclusivity: Use welcoming and supportive language. Address the audience directly (e.g., "Hey lash nerds," "Lash fam"). Encourage interaction and make followers feel like they belong.
• •Maintain Authenticity: Let the genuine passion for lashing and the brand's origin story shine through. Avoid overly corporate or generic language. Share behind-the-scenes glimpses or relatable challenges when appropriate.

Social Perception

Positive product reviews, Appreciation for educational content, Strong community engagement, Seen as experts, Valued for customer service, Innovative and Unique

Copy Examples

• •Instagram Post (Product Focused): "Ready to get nerdy about retention? 🤓 Our 'Retention' adhesive isn't just named for kicks – it's science-backed goodness for lashes that seriously last. Your clients will thank you (and your inner #lashnerd will do a happy dance!). Shop the magic via the link in bio! ✨ #UntamedArtistry #LashGlue #LashSupplies #LashNerdAndProud"
• •TikTok Video Script (Educational/Fun): "(Upbeat, quirky music) Hey #lashnerds! 👋 Ever wondered why your adhesive gets a little… weird? Cheryl here, and today we're diving into the science of shock polymerization! ⚡️ (Explains concept with fun graphics). Don't let it spook ya! Keep those nozzles clean and your environment stable. Got q's? Drop 'em below! 👇 #LashTips #LashEducation #UntamedArtistry #LashScienceFun"
• •Email Newsletter Snippet (Community Focus): "Hey Lash Fam! Feeling like an outsider in the sometimes-too-serious beauty world? Pfft, not here! At Untamed Artistry, your quirks are your superpower. 💖 This week on the blog, we're talking about embracing YOUR unique style to build a biz you love. Plus, meet fellow #lashnerd [Featured Artist Name]! Come hang with your people. [Link to Blog] #LashCommunity #BeYourself #UntamedEducation"
• •Website Banner (Brand Introduction): "Welcome, #LashNerd! High-quality lash supplies? Yep. All the education you can dream of? Absolutely. A big ol' dose of fun and quirkiness? You betcha! Untamed Artistry: Where science meets sass for seriously amazing lashes. Explore our world. [Shop Now Button]"
• •Facebook Ad (Promoting a Course): "Tired of lash trends leaving your head spinning? 🤯 Level up your skills and your confidence with our [Course Name] online workshop! We break down [Specific Technique/Topic] with our signature nerdy-but-nice approach. No gatekeeping, just good vibes and great education. Enroll today and let's get lashing smarter, not harder! 💪 #LashTraining #UntamedEducation #LashBoss #InvestInYourself"