Brand Tone

Empowering, Efficient, and Educated

Brand Values

• •Simplicity & Efficacy
• •Scientific Credibility
• •Customer-Centricity
• •Authenticity

Best Practices

• •Lead with the "Why": Always tie the product back to the core mission of saving time for busy individuals. Start with the problem (lack of time, complex routines) before presenting the product as the solution.
• •Balance Empowerment with Science: Use empowering and relatable language ("Reclaim your time," "For the multitaskers") but always support it with credible scientific points ("clinically studied actives," "stabilized retinol").
• •Keep it Concise and Direct: Reflect the brand's value of efficiency in the copywriting itself. Use short sentences, clear headlines, and get straight to the point. Avoid jargon where possible, but if using technical terms, explain them simply, as seen in the blog.
• •Leverage the Founder's Story: Continue to use the authentic origin story of the two sisters. It's a powerful and relatable narrative that builds trust and sets the brand apart.
• •Amplify Customer Voices: Continuously feature testimonials that reinforce the brand's key messages of efficacy and convenience. Using quotes from real, relatable people (teachers, homemakers, actors) validates the brand's promise.

Social Perception

The public and customer perception of untam3d.in is that of a trustworthy and effective solution for a modern, hectic lifestyle. Customers highlight the non-greasy, lightweight feel of the products and their visible results in evening out skin tone and reducing fine lines. The brand is perceived as a "miracle" for busy women who struggle with multi-step skincare regimes. The emphasis on being free from "nasties" and providing products with no white cast for Indian skin tones further enhances its positive reception.

Copy Examples

• •Juggling a career, family, and your sanity? Your skincare shouldn't be another full-time job. Our Day & Night Duo is your 2-step solution to radiant skin. One shields, one renews. Reclaim your time and your glow. #Untam3d #SkincareSimplified #BossMom
• •Tired of the 10-step skincare routine? We were too. That's why we created a system that delivers results, not routines. Backed by science, designed for life. Discover the power of less with UNTAM3D.
• •We started untam3d.in not in a boardroom, but during an honest chat between two sisters overwhelmed by the demands of modern life. We knew there had to be a way to achieve powerful skincare results without the time tax. Partnering with our pharmaceutical veteran father, we created intelligent, multitasking formulas that work as hard as you do. #FemaleFounders #Innovation #SkincareScience
• •Your 24/7 Skincare Ritual. In 2 Simple Steps. Protect, restore, and hydrate with our science-backed Day & Night duo. Because great skin shouldn't cost you your peace.
• •Ditch the Routine, Not the Results. Hi [Name], We believe beauty should work around your life, not the other way around. Our potent, multitasking formulas are designed to give you back your time while delivering the glow you deserve. See how our 2-step ritual can transform your skin.