Brand Tone

Artisanal & Passionate, Pure & Conscious, Luxurious & Sophisticated, Warm & Inviting, Personal & Authentic

Brand Values

• •Purity & Health
• •Quality Craftsmanship
• •Sustainability & Eco-consciousness
• •Well-being & Positive Living
• •Sensory Experience & Ambiance
• •Transparency

Best Practices

• •Emphasize "Untainted" Values: Consistently weave in keywords like "pure," "non-toxic," "clean," "natural," "vegan," and "handcrafted" to reinforce the core brand promise.
• •Highlight the "By J" Personal Touch: Remind customers of the artisanal, small-batch nature of the products, and the passion of the creator, Jacqui. This builds trust and a personal connection.
• •Focus on Sensory Experience and Ambiance: Use evocative language that describes the sophisticated scents, the gentle crackle of wooden wicks, and the cozy, luxurious atmosphere the products create.
• •Maintain a Warm and Authentic Voice: Communicate in a friendly, genuine, and passionate way that reflects the founder's commitment to a positive, "untainted" lifestyle. Avoid overly corporate or generic language.
• •Educate Gently: Share information about the benefits of clean ingredients and sustainable practices (like candle care tips already seen on TikTok) in an informative but not preachy way, empowering customers to make conscious choices.

Social Perception

Highly Positive Customer Feedback, Trusted for Quality and Cleanliness, Seen as a Creator-Driven Brand, Associated with Luxury and Self-Care

Copy Examples

• •Headline: Untainted by J: Illuminate Your Space with Pure, Handcrafted Aromas. Body: Discover the art of ambiance. Each Untainted by J candle is lovingly hand-poured in small batches, blending luxurious coconut soy wax with the finest phthalate-free scents and pure essential oils. Breathe easy, live beautifully.
• •Social Media Post (Image: Candle glowing in a cozy room): Caption: Create your sanctuary. Our [Scent Name] candle, crafted with vegan wax and a gently crackling wooden wick, fills your home with sophisticated fragrance, untainted by toxins. Pure bliss, poured by J. #UntaintedHome #CleanBurning #LuxuryCandles
• •Product Description Snippet (for a new scent): Introducing 'Serene Bloom': A delicate dance of [Ingredient 1] and [Ingredient 2], designed to evoke a sense of calm and untainted joy. Hand-poured with passion by J, using only the purest natural ingredients for an aroma that’s as conscious as it is captivating.
• •Email Subject Line: An Invitation to a Purer Ambiance | From Untainted by J Email Body Excerpt: At Untainted by J, we believe your home should be a haven – a place of comfort, untainted by harsh chemicals. That’s why Jacqui lovingly crafts each aroma good with your well-being in mind...
• •Brand Story Snippet: Text: More than just candles, Untainted by J is a philosophy. Born from a desire for a cleaner, more beautiful way of living, Jacqui (our 'J') pours her heart into every creation. Experience the difference of aroma goods made with intention, designed to bring a pure, untainted glow to your everyday moments.