Tono de Marca

Sophisticated, Conscious, Inspirational

Valores de Marca

• •Purity and Safety
• •Craftsmanship and Quality
• •Sustainability
• •Holistic Well-being

Mejores Prácticas

• •Lead with 'Clean' and 'Safe': Always place the non-toxic, phthalate-free, and vegan qualities at the forefront of product descriptions and brand messaging. This is a core differentiator and a primary value for your target audience.
• •Use Sensory and Evocative Language: Instead of just listing scents, describe the atmosphere they create. Use words like "inviting," "clarifying," "serene," and "sophisticated" to connect the fragrance to an emotion or experience.
• •Incorporate the 'Mantra' Theme: Weave the concept of "daily mantra," "ritual," and "setting your vitality" into social media and email marketing. This elevates the product from a simple candle to a tool for wellness and self-care.
• •Maintain a Personal, Yet Polished Tone: Emulate the founder's voice—warm, personal ("Much love"), and passionate about the brand's mission, but always framed with sophisticated and clean language that reflects the premium quality of the products.
• •Highlight Craftsmanship: Consistently use terms like "hand-poured," "handcrafted," "small batches," and "meticulously created" to reinforce the artisanal value and justify the premium positioning of the brand.

Percepción Social

Overwhelmingly positive, highly trusted for quality and non-toxic properties, praised for effective and pleasant scents, and excellent customer satisfaction.

Ejemplos de Copy

• •Elevate your daily ritual. Our hand-poured Palo Santo Woods candle is crafted to cleanse your space and clarify your mind. Made with a luxurious, non-toxic coconut soy wax for a pure, untainted burn. Set the vitality to your mantra. #UntaintedByJ #HandPouredCandles #DailyMantra #CleanBurning #LuxuryCandles
• •An Untainted Experience: Discover Our New Seasonal Scents
• •Indulge in sophistication. Our Glam Tin collection features our most luxurious scents, meticulously hand-poured into a chic, reusable vessel. Each candle uses a clean-burning coconut soy wax blend and pure essential oils, ensuring your ambiance is as pure as it is aromatic. Perfect for gifting or elevating your own space.
• •Pure Aroma, Mindfully Crafted. Experience the UNTAINTED difference with our luxurious, non-toxic candles. Free shipping on orders over $80.
• •Tired of candles that give you a headache? At UNTAINTED BY J, we believe in purity. That's why all our aroma goods are handcrafted with phthalate-free fragrances and a vegan coconut soy wax blend. Breathe easy and transform your home into a non-toxic sanctuary. Shop our collection now.