Brand Tone

Humorous & Playful, Irreverent & Quirky, Community-Focused & Engaging, Enthusiastic & Passionate

Brand Values

• •Integrity
• •Connection
• •Empathy
• •Growth
• •Creativity & Fun

Best Practices

• •Embrace the Quirky & Humorous: Don't be afraid to be silly, use puns, and inject personality into all communications. The brand thrives on being a little offbeat and not taking itself too seriously.
• •Prioritize Community Engagement: Actively interact with fans on social media. Respond to comments and messages in the brand's playful and friendly voice. Encourage user-generated content and make fans feel like part of the "Unstable" family.
• •Visual Consistency: Ensure that the vibrant, cartoonish, and often "cute but chaotic" art style is reflected not just in the games but across all marketing materials, website design, and social media visuals.
• •Storytelling through Themes: Highlight the unique and often absurd narratives of the games. Use the characters and worlds to create engaging content that goes beyond simple product promotion.
• •Develop a Brand Voice Guide: Create internal guidelines that define the tone, language, and style for Unstable Games. This should include examples of "do's and don'ts" to ensure everyone creating content (from social media managers to copywriters) is aligned. This helps maintain consistency even as the team grows.

Social Perception

Fun and Engaging, Accessible but Strategic, "Take That" Mechanics, Strong Community Connection, High-Quality Artwork & Design, Good for Casual Gamers & Families

Copy Examples

• •Ad for "Unstable Unicorns": "Tired of boring game nights? Summon a unicorn army! Wreak adorable havoc! Betray your friends (they'll forgive you... eventually). Unstable Unicorns: Where friendships are tested and glitter is weaponized."
• •Social Media Post for "Happy Little Dinosaurs": "Meteor incoming! Life's tough when you're a dino just trying to survive. Dodge disasters, collect points, and try not to get emotionally wrecked. Who's ready for some hilariously bleak fun? #HappyLittleDinosaurs #SurvivalOfTheCutest"
• •Product Description for a New Expansion: "You thought your Stable was safe? WRONG. Introducing the [Expansion Name] Expansion Pack! More unicorns, more chaos, more ways to hilariously ruin everyone's plans. Your game nights just got unstabler."
• •Email Subject Line: "Warning: May Cause Uncontrollable Laughter (and Minor Betrayal)"
• •Website Banner for a Sale: "Our Games Are on Sale! Your Chance to Adopt More Unstable Creatures & Annoy Your Loved Ones (Lovingly, of Course)."