Brand Tone

Artistic & Creative, Conscious & Ethical, Independent & Unique, Feminine & Playful

Brand Values

• •Originality & Timelessness
• •Craftsmanship & Quality
• •Ethical Production & Sustainability
• •Artistic Expression
• •Individuality

Best Practices

• •Embrace Storytelling: Weave narratives around the inspiration behind collections (e.g., "Picnic at Hanging Rock"), the craftsmanship ("handmade in Brazil"), and the founder's vision. This makes the brand more relatable and memorable.
• •Highlight Ethical Angles Authentically: Consistently mention "responsibly handmade," "slow fashion," and "sustainable" aspects where relevant. Avoid greenwashing by being specific about practices if possible.
• •Use Evocative and Sensory Language: Employ words that appeal to the senses and evoke the "vintage looking touch," "colour mixing," and "beautiful cuts." For example, instead of "nice dress," try "a dress that whispers tales of bygone eras with its flowing silhouette and delicate hues."
• •Maintain a Consistent Voice Across Platforms: Whether it's an Instagram caption, a product description, or an email newsletter, the artistic, conscious, and slightly playful tone should be recognizable. Develop a style guide for reference.
• •Engage with Your Community: Respond to comments and messages in a way that reflects the brand's personality. Use language that is friendly, appreciative, and reinforces the brand's values of uniqueness and conscious consumerism.

Social Perception

Gaining recognition among a niche audience interested in unique, ethically-minded fashion. The name "Unselfish Lover" itself can evoke ideas of care, thoughtfulness, and generosity. Perception is tied to its unique designs, vintage aesthetic, and ethical production claims.

Copy Examples

• •Headline: More Than Just Clothes. It's Wearable Art, Made a World Away, Just For You. Body: At Unselfish Lover, every stitch tells a story of vibrant colors, timeless design, and the skilled hands that brought it to life in Brazil. Discover pieces as unique as you are. #SlowFashion #VintageInspired
• •Social Media Post: Dreaming in color? ✨ Our latest collection, 'Picnic at Hanging Rock,' blends playful cuts with a touch of vintage nostalgia. Responsibly handmade, because beautiful things shouldn't cost the Earth. Link in bio to explore. #UnselfishLover #EthicalFashion #HandmadeWithLove
• •Product Description (for the 'Cowboy's Tears Dress'): Let your spirit roam free in the Cowboy's Tears Dress. A symphony of [Color 1] and [Color 2] crepe, with playful Western piping that dances with every step. Each dress is a unique, handmade treasure from Brazil, designed for the woman who writes her own rules. Pre-order yours and embrace your unselfish style. #TimelessDesign #UniqueFashion
• •Email Subject: Unlock Your Unique: New Vintage-Tinged Arrivals from Unselfish Lover Body Snippet: Tired of the same old story? Our new collection is a love letter to individuality, featuring handcrafted pieces that blend timeless elegance with a playful spirit. Discover designs you won't find anywhere else, made with love and a conscience. #BeUnselfish #ConsciousCloset
• •Brand Story Snippet: Unselfish Lover isn't just a name; it's a philosophy. We believe in fashion that's kind – to the planet, to the artisans who craft our pieces, and to your unique spirit. Founder Priscila Bezerra envisioned a world where style and substance dance together, where every garment is a lovingly made, timeless treasure. Join our journey. #ArtisanMade #SustainableStyle