Tono de Marca

Empowering, Educational, Inclusive, Sophisticated, and Approachable.

Valores de Marca

• •Sexual Wellness & Education
• •Self-Love & Empowerment
• •Inclusivity & Body Positivity
• •Quality & Discretion
• •Modern Sophistication

Mejores Prácticas

• •Lead with Empowerment: Frame all communication around the core value of empowerment. Use active, positive language like "discover," "explore," "embrace," and "celebrate."
• •Educate, Don't Just Sell: Position the brand as an expert resource. For every promotional post, create an educational one. Explain concepts, debunk myths, and answer common questions to build trust and authority.
• •Use Inclusive Language: Always be mindful of using gender-neutral and inclusive terminology. Speak about "bodies," "people," and "pleasure" in a way that welcomes everyone, avoiding assumptions about partners or orientation.
• •Maintain the Aesthetic: Ensure the copy's tone matches the brand's visual identity. If the visuals are clean, sophisticated, and minimalist, the copy should be as well—clear, concise, and elegant. Avoid slang, hype, or overly casual language that would clash with the premium feel.
• •Focus on Benefits, Not Just Features: Instead of just listing a product's technical specifications, describe the experience it unlocks. Talk about confidence, self-discovery, relaxation, and connection. Translate features into benefits.

Percepción Social

UnselfishLover is perceived as a high-end, trustworthy, and progressive brand. It's seen as a safe entry point for sexual wellness, appreciated for its aesthetic, quality, and mission-driven stance on self-love and empowerment, leading the modern sexual wellness movement.

Ejemplos de Copy

• •Your body is a masterpiece. Your pleasure is art. Discover the tools to explore your canvas. Our new collection is designed for your ultimate self-discovery. #UnselfishLover #ArtOfPleasure
• •Let's talk about the 'O' word. Orgasm isn't a finish line; it's a part of your wellness journey. On the blog today, we're exploring 5 myths about female pleasure and replacing them with facts. Empowerment starts with knowledge. Link in bio.
• •Pleasure, Prioritized. Welcome to a space where your wellness comes first. Explore curated collections designed for your body, your desires, and your journey.
• •This Isn't Selfish, It's Essential.
• •Things in my apartment that just make sense: Part 1 - Prioritizing my wellness. Self-love is the best love. #Wellness #SelfCare #UnselfishLover