Brand Tone

Educational & Informative, Passionate & Enthusiastic, Approachable & Friendly, Curated & Artisanal, Adventurous & Curious

Brand Values

• •Authenticity & Purity: Championing natural wines that are 100% additive-free and represent the true essence of grapes and yeast.
• •Sustainability & Ethical Sourcing: Commitment to sustainably farmed, organic, or biodynamic wines and environmentally conscious practices.
• •Education & Discovery: Helping customers learn about and explore the diverse world of natural wines.
• •Quality & Craftsmanship: Selecting high-quality, small-batch wines from dedicated winemakers.
• •Storytelling & Connection: Highlighting the people, places, and unique stories behind each bottle.
• •Transparency: Providing information about what's in the wine and how it's made.

Best Practices

• •Emphasize Storytelling: Every wine has a unique origin, winemaker, and journey. Weave these narratives into product descriptions, blog posts, and social media to connect with customers on an emotional level. Highlight the madness of winemakers who love the craft.
• •Educate with Passion: Share knowledge about natural wines, different varietals (like orange wine, Pet-Nats), regions, and sustainable farming practices in an accessible and enthusiastic way. Avoid overly technical jargon unless explained.
• •Use Evocative and Sensory Language: Describe the wines in a way that appeals to the senses – vibrant, earthy, bold and beautiful, fresh, fruity, and often have a slightly wild character. Connect colors to potential flavor profiles.
• •Maintain an Authentic and Transparent Voice: Be open about sourcing, the minimal intervention process, and what natural wine means to the brand. This builds trust and aligns with the core value of purity.
• •Foster a Sense of Discovery and Adventure: Encourage customers to try new things and explore unexpected corners of the world through wine. Position the brand as a guide to exciting and unique tasting experiences.

Social Perception

A reputable source for high-quality natural and organic wines, A company that values sustainability and ethical practices, An excellent way to discover unique and interesting wines from around the world, Knowledgeable and passionate about wine, offering good customer service and educational content, A brand that makes natural wine approachable and enjoyable, even for newcomers.

Copy Examples

• •Headline: Beyond the Label: Discover Wines with Soul. Body: At Unrooted Wines, we believe every bottle tells a story. Explore our sommelier-curated selection of natural, additive-free wines from passionate makers around the globe. Taste the difference authenticity makes.
• •Headline: Uncork Adventure. Unearth Natural. Body: Tired of the same old sip? Journey with us to unexpected vineyards and taste the vibrant, pure flavors of sustainably farmed wines. Your next favorite is waiting to be discovered.
• •Headline: Natural Wine, Demystified. Body: Curious about natural wine but don't know where to start? Let our expert sommelier guide you. Each month, receive exceptional, hand-picked wines with stories, tasting notes, and pairing ideas. It's an education in every glass.
• •Headline: Taste the Terroir. Honor the Craft. Body: We partner with small-batch artisans who let the grapes speak for themselves. Experience wines that are a true expression of their origin—sustainably grown, minimally intervened, and bursting with character.
• •Headline: Sip Sustainably. Live Deliciously. Body: Indulge in a world of exceptional natural wines that are as kind to the planet as they are to your palate. Join the Unrooted Wine Club and explore the pure taste of additive-free, ethically sourced wines delivered to your door.