Brand Tone

Friendly, Passionate, and Encouraging

Brand Values

• •Passion
• •Quality & Curation
• •Adventure & Accomplishment
• •Customer-Centric Service

Best Practices

• •Lead with Passion and Enthusiasm: Always use energetic and positive language. Phrases like "Go for an adventure!" and "We love your questions" set an encouraging tone that should be maintained across all communications.
• •Focus on the "Why," Not Just the "What": Instead of just describing the poster, describe the feeling it creates—accomplishment, discovery, nostalgia, and inspiration. The copy should sell the experience, not just the product.
• •Use "You" and "Your" to Be Inclusive: Frame the copy around the customer's journey. Use phrases like "your bucket list," "your adventure," and "your unforgettable experience" to make the message personal and engaging.
• •Keep It Simple and Encouraging: The brand's voice is not overly complex or technical. It's like a friend suggesting a fun activity. Instructions and descriptions should be clear, simple, and motivating.
• •Maintain a Helpful and Reassuring Tone in Customer Service: In all support communications (email, social media comments, F.A.Q.s), be consistently friendly, patient, and solution-oriented. Reinforce the brand's commitment to customer satisfaction, as outlined in the current F.A.Q. page.

Social Perception

The brand is perceived positively as a provider of fun, unique, and giftable items. Its name is seen as clever and fitting for its bucket-list products. Customers appreciate the novelty of the scratch-off concept and the joy of tracking experiences. The emphasis on responsive customer service contributes to a trustworthy reputation.

Copy Examples

• •Your next anime journey is just a scratch away. From epic sagas to hidden gems, our Top 100 Anime poster is the ultimate companion for every fan. Track your watchlist, discover new favorites, and prove your otaku status. Ready to accept the challenge? Tap to start your adventure! #Unreallist #AnimeChallenge #ScratchPoster
• •Explore Europe, One Scratch at a Time. Dream of wandering through Parisian streets or discovering ancient Roman ruins? We've curated 100 of Europe's most essential destinations onto one beautiful poster. Each time you visit a new place, scratch it off to reveal a vibrant, hand-drawn illustration underneath. It’s more than a poster; it’s your personal travel story.
• •Subject: New Adventures Inside! Plus, a little something for you. Preview Text: Ready to check off your next goal? We've got just the thing to inspire you.
• •Don't Just Watch Movies. Conquer Them. Think you’re a film buff? Our Top 100 Animated Films scratch-off poster is the perfect way to put your knowledge to the test. Discover timeless classics and modern masterpieces while turning your movie nights into a satisfying challenge. Get yours today and let the marathon begin!
• •Ignite Your Curiosity. Discover our collection of scratch-off posters and start turning your goals into accomplishments.