Brand Tone

Artistic, Mysterious, and Intimate

Brand Values

• •Craftsmanship & Artistry
• •Storytelling
• •Ethical Practices
• •Individuality & Self-Expression
• •Quality Ingredients

Best Practices

• •Lead with Story, Support with Notes
• •Use Metaphor and Personification
• •Engage with Questions
• •Maintain a Consistent Lexicon
• •Let the Visuals and Copy Dance

Social Perception

Niche & High-Quality, Artistic & Evocative, Trustworthy & Passionate

Copy Examples

• •What stories does the forest tell when no one is there to listen? A secret kept in petrichor, ancient trees, and a trace of forgotten magic. This is for the moments of quiet discovery. What memory does this scent unlock for you?
• •Capture the soft-focus warmth of a memory just beyond reach. Fading Polaroid is a nostalgic blend of sun-bleached paper, vanilla musk, and the faint, sweet echo of a leather-bound album. It ’s the scent of a story you can’t quite remember, but will never forget. A fragrance for the soul’s archives.
• •A new story awaits... Unravel our latest creation.
• •More than a fragrance. It's a feeling. It's a memory. It's your story. Discover artisanal perfume oils.
• •Every scent holds a secret. A whisper of who you are... or who you want to be. Unravel it.