Brand Tone

friendly, enthusiastic, community-focused, and passionate

Brand Values

• •Community Building
• •Passion for Gaming
• •Customer Service
• •Inclusivity/For All Ages
• •Supporting Local

Best Practices

• •Always Prioritize Community: Frame messages around inclusivity, shared experiences, and the joy of playing together. Use words like "join us," "our community," "together," "welcome."
• •Inject Genuine Enthusiasm: Let the passion for games shine through. Use exclamation points where appropriate, and words that convey excitement like "epic," "awesome," "legendary," "can't wait."
• •Keep it Friendly and Approachable: Use a conversational style. Address the audience directly (e.g., "you," "your crew"). Avoid overly technical jargon unless explaining something specific where it's necessary and then explain it clearly.
• •Be Helpful and Informative: Clearly communicate event details, new arrivals, and store policies. Make it easy for customers to engage and participate. Reference the "About Us" desire to teach people how to play.
• •Show, Don't Just Tell: Use visuals (photos/videos of gameplay, products, community events) to complement the copy and reinforce the brand's vibrant and active nature, especially on social media. When talking about new products, describe the excitement they bring.

Social Perception

reputable and positive local game store

Copy Examples

• •Facebook Post (New Product Arrival): "Your wait is over, adventurers! 🚀 The latest [Game Name] expansion just landed at Unplugged! Packed with new quests and epic loot, it's time to gather your crew. Swing by the store and grab yours – let the games begin! #NewRelease #[GameName] #UnpluggedGaming #CommunityPlay"
• •Website Event Announcement: "Ready for a legendary Friday night? Join our [Event Name e.g., Magic: The Gathering Commander Night]! Whether you're a seasoned planeswalker or new to the multiverse, our awesome community is here to welcome you. Great games, great company, and epic stories await! Sign up in-store or check our events calendar! #MTG #FNM #GamingCommunity #UnpluggedEvents"
• •Instagram Story (Showcasing In-Store Play): (Image/video of people playing a board game) "Look at these strategists in action! 😍 Love seeing our tables buzzing with excitement. What are you playing this week? Come join the fun at Unplugged! #BoardGames #TabletopFun #GameNight #UnpluggedCommunity"
• •Email Newsletter Snippet (Highlighting Value): "Hey [Customer Name], did you know gaming is about more than just winning? At Unplugged, it's about building friendships, sparking creativity, and sharing laughs. We're passionate about bringing people together through the joy of play. Check out our upcoming events and find your next favorite game! #PassionForPlay #CommunityFirst #UnpluggedFamily"
• •Promotional Tweet: "Big news! Our play space just got an upgrade – now with room for 100 gamers! 🎉 More space = more epic battles and more community fun. Come check it out and join our Discord to connect with fellow players! [Link to Discord] #GamingSpace #CommunityHub #UnpluggedGaming #[LocalArea]"