Brand Tone

Mindful & Intentional, Calm & Serene, Supportive & Encouraging, Minimalist & Clean, Conscious & Ethical

Brand Values

• •Digital Well-being
• •Intentionality
• •Mindfulness & Presence
• •Minimalism
• •Sustainability & Eco-consciousness
• •Supporting Small & Conscious Brands
• •Reconnection

Best Practices

• •Emphasize "Intentionality" and "Mindfulness": Use words like "conscious," "purposeful," "present," "focus," and "balance" throughout your copy. Frame products not just by their features, but by how they help users achieve a more intentional lifestyle.
• •Maintain a Calm and Encouraging Voice: Avoid urgent or salesy language. Instead, adopt a supportive, understanding, and gentle tone that guides users towards the benefits of unplugging.
• •Highlight Simplicity and Minimalism: Let the clean design of the products and website be reflected in concise, clear, and uncluttered copy. Focus on the essential benefits.
• •Show, Don't Just Tell, the "Unplugged" Experience: Use imagery and storytelling that evokes feelings of peace, calm, focus, and connection with the real world. Customer testimonials can be powerful here.
• •Integrate Sustainability and Ethical Values: Subtly weave in the brand's commitment to eco-friendly practices and support for conscious brands, as this resonates with the target audience's values.

Social Perception

Customers and the public likely perceive UNPLUG as a thoughtful and niche brand catering to the growing movement for digital wellness and mindful living. It's seen as an advocate for a more balanced lifestyle, offering solutions to digital overload. The association with sustainability and ethical sourcing adds a layer of positive perception, appealing to conscious consumers. The brand is likely viewed as calming, and its products as tools to achieve peace and focus. There's an appreciation for brands that encourage disconnecting and being present, as seen in general articles and reviews for related concepts/products.

Copy Examples

• •Headline: Find Your Focus. Lose the Noise. Body: In a world that’s always on, UNPLUG offers a breath of fresh air. Our intentional tech accessories are designed to help you reclaim your time, attention, and peace. Discover minimalism that speaks volumes. Call to Action: Explore Mindful Tech.
• •Headline: Be Here Now. With UNPLUG. Body: Remember the joy of uninterrupted moments? Our thoughtfully crafted phone cases and lifestyle goods are more than just products; they're gentle reminders to connect with what truly matters. Call to Action: Shop Intentional Living.
• •Headline: Tech-Life Balance, Beautifully Achieved. Body: At UNPLUG, we believe technology should serve you, not own you. From minimalist phone cases that encourage presence to tools that foster digital wellness, our collection is curated for a more conscious lifestyle. Call to Action: Discover the UNPLUG Collection.
• •Headline: Your Digital Detox Starts Here. Body: Feeling overwhelmed by constant notifications? UNPLUG provides simple, elegant solutions to help you disconnect from the chaos and reconnect with yourself and the world around you. Embrace the art of unplugging. Call to Action: Take the First Step.
• •Headline: Consciously Curated. Mindfully Made. Body: UNPLUG is more than a store; it's a commitment to sustainable living and intentional choices. Each piece in our collection is selected for its quality, minimalist design, and ability to support your journey towards digital well-being. Call to Action: Shop Sustainably, Live Mindfully.