Brand Tone

Calm, educated, and affirming, communicating with quiet confidence and straightforward honesty. Gentle, encouraging, sophisticated yet accessible, empowering consumers through knowledge and effective products.

Brand Values

• •Simplicity & Minimalism
• •Transparency & Honesty
• •Efficacy & Science-Backed Formulas
• •Sustainability & Mindful Consumption
• •Authenticity & Self-Empowerment

Best Practices

• •Lead with Honesty: Always be transparent about ingredients, processes, and results. Avoid over-promising.
• •Use Educated, Calm Language: Frame communications in a way that is informative and reassuring, like a knowledgeable friend.
• •Embrace Minimalism in Design and Text: Keep copy clean, concise, and to the point, reinforcing the brand's core philosophy.
• •Champion Individuality: Use inclusive language that celebrates the customer's unique journey and self-acceptance.
• •Maintain Visual Cohesion: Ensure all visual assets adhere to the established minimalist, natural, and serene aesthetic.

Social Perception

High-quality, aesthetically pleasing, and trustworthy independent brand. Perceived as thoughtful and intentional, with a minimalist approach that resonates with consumers seeking simplicity. Authenticity and credibility are reinforced by cohesive branding and a lack of negative sentiment.

Copy Examples

• •Your skin, understood. We believe skincare shouldn't be a puzzle. Our Probiotic-infused oil is formulated to work with your skin, not against it. One simple, honest step to a stronger barrier and a calmer complexion. #unplain #UnlikeTheOthers #RadicallyHonestSkincare
• •The 2-step routine that gave me my skin back. Ditch the 10-step routine. Nurture your skin's microbiome with our pre and probiotic power duo. Simple, effective, unplain. #SkincareMinimalism #SkinBarrier #HonestBeauty
• •Stop chasing trends. Start building a foundation. Radically honest skincare for your one-of-a-kind skin. Clinically proven, sustainable, and always transparent.
• •Tired of complicated skincare? Hi [Name], We get it. The world of skincare can be noisy. At unplain, we're quieting the noise with intentionally formulated products that deliver what your skin actually needs—and nothing it doesn't. Rediscover the beauty of simplicity.
• •The art of the essential. Our philosophy extends beyond skincare to a life lived with intention. Discover how our minimalist approach can help you find clarity in your routine and in your life. #unplain #MinimalistBeauty #IntentionalLiving #Shelfie