Tono de Marca

approachable, authentic, and creative

Valores de Marca

• •Embracing Imperfection
• •Authenticity and Artistry
• •Community and Collaboration
• •Environmental Responsibility
• •Customer-Centricity

Mejores Prácticas

• •Lead with the 'Why': Always circle back to the core story of 'Unperfekt' – the celebration of imperfection and the beauty in the unconventional. This narrative should be woven into product descriptions, social media captions, and all brand communications.
• •Use 'We' and 'I' to Foster Connection: Employ a personal and direct voice. Use 'we' to refer to the collective of artists and the community, and 'I' when sharing the founder's personal stories and inspirations. This builds a sense of a personal relationship with the audience.
• •Highlight the 'Handmade' and 'Local' Aspects: Consistently emphasize that the products are made by real people in the local community. Use phrases like 'crafted in our Hamilton studio,' 'support local artists,' and 'the story behind the piece' to reinforce authenticity.
• •Embrace 'Quirky' and Playful Language: Don't be afraid to use words like 'quirky,' 'wobbly,' 'off-center,' and 'perfectly imperfect.' This language is distinctive and reinforces the brand's unique selling proposition.
• •Let Your Customer Service Shine Through in Your Copy: The brand is known for excellent service. This should be reflected in the copy by being helpful, approachable, and transparent. Phrases like 'We'd love to hear from you!' and clear information about shipping and returns contribute to this tone.

Percepción Social

Overwhelmingly positive; customers perceive the brand as a source of high-quality, unique, and charming products with impeccable customer service. It is seen as a valuable part of the local Hamilton arts scene, and its philosophy of embracing imperfection resonates with the audience, who appreciate the authenticity and 'wobbly lines' of the artwork.

Ejemplos de Copy

• •For the moments that aren't picture-perfect, but are perfectly real. Our new card, complete with wobbly lines and a whole lot of heart, is here to celebrate the beautifully messy journey of life.
• •We believe in community over competition, always. So excited to feature the incredible work of [Artist Name] in the studio this month! Come celebrate local talent and the beauty of handmade.
• •Perfectly imperfect, and perfectly eco-conscious. We're proud to create in small batches with plastic-free packaging. Good for your soul, and good for the planet.
• •Tired of the same old, mass-produced gifts? Find something with a little more character at Unperfekt-Studios in the Hamilton Farmers' Market. Quirky, handmade, and full of stories.
• •This print is an homage to all the happy accidents and beautiful flaws that make us who we are. A reminder that it's the off-center, slightly quirky parts of life that are often the most memorable.