Brand Tone

Confident, Authoritative, and Efficient

Brand Values

• •Performance & Quality
• •Innovation & Convenience
• •Credibility & Trust
• •Economical & Eco-Friendly

Best Practices

• •Lead with Confidence and Proof: Start with bold claims ("The Best," "The Fastest") and immediately back them up with a review, rating ("9.8/10"), or professional testimonial. This establishes immediate authority.
• •Use Action-Oriented, Efficient Language: Employ strong verbs and a direct tone. Focus on words like "instantly," "effortlessly," "in a flash," and "cut through grime" to emphasize speed and effectiveness.
• •Highlight the "Problem-Solution" Angle: Frame the product as the solution to common frustrations: lack of time, no access to water, tedious labor, and ineffective products.
• •Incorporate Professional Jargon Lightly: Use terms like "hydrophobic," "ceramic coating," and "professional-grade" to appeal to the enthusiast audience, but always explain the benefit in simple terms (e.g., "leaves a water-repellent layer").
• •Always Circle Back to Convenience and Results: No matter the angle, every piece of copy should reinforce the core message: UNPASS provides professional results with maximum convenience. Whether it's saving time, money, or effort, this dual benefit is the brand's strongest selling point.

Social Perception

A Proven Problem-Solver, Premium and Effective, Ideal for Enthusiasts, and Trustworthy.

Copy Examples

• •From Road Grime to Showroom Shine in 60 Seconds. Stop scrubbing. Start wiping. Our professional-grade Orage Cleaning Wipes cut through dirt, grease, and bugs instantly, leaving a water-repellent, protective finish. Trusted by the pros, ready for your garage. Tap to shop.
• •No Hose? No Problem. Living in an apartment or always on the go? Clean your ride anywhere, anytime. UNPASS Orage Wipes deliver a full clean and polish with zero water. Get the power of a professional detail in a convenient, ready-to-use wipe. ⚡
• •Rated 9.8/10 by BikeReview.com.au. See why the experts are calling our waterless wipes a "game-changer."
• •Your Weekend Detail Just Got Faster. Free Shipping On Now. Why spend Saturday with a bucket and sponge? Get your car or bike looking flawless in minutes. For a limited time, get free shipping on all orders over $50 and discover the UNPASS difference.
• •More Than a Wipe. It's a Full Detailing System. Each UNPASS Orage Wipe does more than just clean. It polishes surfaces, removes contaminants, and leaves a hydrophobic layer that protects for up to 3 weeks. One tub offers up to 20 motorcycle cleans, making it the most efficient and economical choice for lasting shine.