Brand Tone

Friendly, Approachable, Trendy, Fashion-Conscious, Playful, Indulgent, Accessible.

Brand Values

• •Style & Trendiness
• •Comfort
• •Value for Money
• •Customer Satisfaction
• •Variety/Selection

Best Practices

• •Stay Trendy and Visual: Use current slang (appropriately), emojis (✨👠😉), and focus on the visual appeal and fashion aspect of the shoes in descriptions and social media posts.
• •Use Customer Testimonials: Leverage customer testimonials to build trust and showcase the comfort, style, and value of your shoes.
• •Maintain Consistency Across Platforms: Ensure the tone used on the website, Instagram, TikTok, and any other communication channels is harmonious and reflects the same brand personality.
• •Incorporate the Tagline: Use the tagline 'Porque un par más, nunca es suficiente' to reinforce the brand's playful and indulgent personality.
• •Highlight Value: Continue to emphasize the 'good price/quality ratio' to maintain accessibility and appeal to a wide range of customers.

Social Perception

Customers perceive the brand as providing stylish, comfortable shoes at fair prices, coupled with good service. They are seen as fashionable and current, and relatable due to the understanding of customer desires.

Copy Examples

• •New Arrivals! ✨ Check out our latest collection of sneakers! #UnParMas #NewArrivals #ShoeLove #TrendyFootwear
• •SALE ALERT! 🚨 Don't miss out on amazing deals on your favorite styles! #UnParMasSale #ShoeAddict #FashionFinds
• •Obsessed with these new boots! 😍 So comfy and stylish. 😉 #UnParMas #ShoeHaul #TikTokFashion #PorqueUnParMasNuncaEsSuficiente
• •Treat yourself to a new pair of sandals! ☀️ Because one more pair is never enough! Go on, you deserve 'un par más' that feels as good as it looks!
• •Step into Spring with our vibrant collection of red shoes! Featured in City Magazine! 👠 #UnParMas #RedShoes #SpringFashion