Brand Tone

Professional & Expert, Creative & Inspiring, Supportive & Accessible, Quality-Driven, Solution-Oriented

Brand Values

• •Customer Success & Empowerment
• •Quality & Craftsmanship
• •Creativity & Brand Storytelling
• •Sustainability
• •Accessibility & Inclusivity
• •Innovation

Best Practices

• •Define and Document Your Voice: Create a simple style guide outlining UNPAKFUL's core tone characteristics (e.g., Professional, Creative, Supportive, Quality-Focused, Eco-Aware). Include "do's and don'ts" for language, preferred terminology (e.g., "brand experience" vs. just "packaging"), and the overall feeling you want to evoke.
• •Prioritize "Benefit to the Customer": Frame copy around how UNPAKFUL helps businesses achieve their goals (e.g., "elevate your brand," "forge lasting connections," "delight customers") rather than just listing product features.
• •Show, Don't Just Tell, Creativity: Use vivid, evocative language when describing the impact of good packaging. Words like "transform," "narratives," "memorable," "impactful," and "art of packaging" reinforce the creative value.
• •Maintain Professionalism with Warmth: While the tone is expert and quality-focused, ensure it remains approachable and supportive, especially when addressing the needs of startups or smaller businesses. Avoid overly technical jargon unless clearly explained.
• •Consistency Across All Channels: Ensure the same core tone and messaging are used on the website, blog, social media captions, email marketing, and even in customer service interactions. Regular internal reviews of external communications can help maintain this consistency.

Social Perception

Positive Impact on Branding, Appreciation for Quality and Customization, Enabler for Small Businesses, Eco-Conscious Choice, Generally Good Customer Service

Copy Examples

• •Headline: Beyond the Box: Craft Your Brand's Signature Unboxing. Body: At UNPAKFUL, we believe packaging is your first handshake. Transform every delivery into a memorable brand story with our custom-designed tissue, mailers, and stickers. Low MOQs, endless creativity. Start designing today.
• •Headline: Elevate Every Order. Effortlessly. Body: From startups to established enterprises, UNPAKFUL delivers premium custom packaging that speaks volumes. High-quality materials, vibrant prints, and sustainable options. Make your mark, one package at a time. Free worldwide shipping.
• •Headline: Your Brand. Beautifully Unpakful'd. Body: Don't just ship products; deliver experiences. Our easy-to-use online designer and dedicated support help you create stunning, custom packaging that wows customers and builds loyalty. Quality, creativity, and your brand, front and center.
• •Headline: Sustainable Packaging That Doesn't Compromise on Style. Body: Make a statement with eco-friendly custom packaging from UNPAKFUL. Our sustainable options ensure your brand values shine through, offering a delightful unboxing experience that’s kind to the planet.
• •Headline: Unlock Your Brand's Potential with Custom Packaging. Body: It's more than just a mailer or a sticker; it's a connection. UNPAKFUL provides the tools and expertise to create packaging that truly represents your brand and captivates your audience. Explore our range and see the difference.