Brand Tone

Authentic, Passionate, and Informative.

Brand Values

• •Cultural Heritage
• •Craftsmanship
• •Accessibility
• •Customer Trust

Best Practices

• •Lead with Authenticity: Always mention the Turkish origin and craftsmanship. Phrases like "Handcrafted in Izmir, Turkey," "Authentic Ethnic Instruments," and "Traditional" should be staples in the brand's vocabulary.
• •Focus on the Musician's Experience: Use language that appeals to a musician. Talk about "tone," "resonance," "feel," and the "voice" of the instrument. The copy should be for people who understand and appreciate these nuances.
• •Be Clear and Informative: Especially for an international audience, clarity is key. Always provide essential details: materials, what's included (case, strings), dimensions, and shipping information. This builds trust and manages expectations.
• •Let the Instrument Be the Hero: In visuals and text, the instrument should always be the central focus. The copy should support the product, not overshadow it. Short, direct video demos with high-quality audio are more powerful than a lengthy sales pitch.
• •Use a Global Language: While the instruments are culturally specific, the language of music is universal. Keep the copy straightforward and accessible, avoiding overly complex slang or idioms to cater to a worldwide English-speaking audience. Emphasize global shipping and international customer support.

Social Perception

specialized, reliable, and niche retailer for serious musicians and enthusiasts of world music. Customers are probably not casual buyers but individuals specifically seeking a Turkish Saz, a Greek Buzuq, or an Arabic Oud. The perception is that of a direct source, connecting artisans in Turkey with musicians globally. The lack of widespread mainstream reviews suggests a targeted, self-selecting customer base that finds the brand through specific searches (e.g., 'buy oud online') rather than general advertising. The professional presentation on Reverb and their own site positions them as a credible international business.

Copy Examples

• •The Sound of Anatolia, Delivered to Your Door. Handcrafted in Izmir, our Turkish Saz Baglama is more than an instrument—it's a piece of history. Made from rich mahogany with a resonant tone, it's ready for the world stage. Worldwide shipping available. Discover the tradition at unosell.net.
• •Hear the deep, resonant voice of our Beautiful Quality Oud. Bowl: Black Wood, Face: Cedar. Handcrafted in Turkey. Each note speaks of centuries of tradition. Includes extra strings and a plectrum. Find yours here: [Link to product page].
• •For the passionate musician, our latest collection from Turkey has arrived. Explore the intricate designs of our new Buzuq models and feel the powerful rhythm of our traditional Davul drums. Authenticity and craftsmanship in every piece. Shop the collection before it's gone.
• •The elegant art of the Rebab. Handmade from gourd and walnut wood, this instrument's unique voice is perfect for traditional and contemporary world music. A true work of art from Unosell Music Instruments. #WorldMusic #EthnicInstruments #Handmade #Rebab #Unosell
• •Still Thinking About That Oud? The authentic, handcrafted sound you were looking for is waiting. We offer secure payment options and a 30-day return policy to ensure you find the perfect instrument. Complete your order today and bring home the music of Turkey.