Tono de Marca

confident, artistic, and rebellious

Valores de Marca

• •Creativity and Originality
• •Handcrafted in Spain
• •Individuality and Free Spirit
• •Exclusivity
• •Authenticity

Mejores Prácticas

• •Emphasize the "Handcrafted in Spain" aspect: This is a powerful differentiator. Consistently mentioning the brand's Spanish heritage and artisanal process reinforces its commitment to quality and authenticity.
• •Use evocative and empowering language: Words like "bold," "rebellious," "unique," "free-spirited," and "confident" should be staples in the brand's vocabulary. The copy should inspire customers to express their individuality.
• •Tell a story: Every piece of jewelry has a story, from its design inspiration to its creation. Use storytelling to create an emotional connection with the audience, making the jewelry more than just an accessory.
• •Focus on the feeling, not just the features: Instead of just listing materials, describe the feeling of wearing the jewelry. How does it empower the wearer? What statement does it make?
• •Maintain a confident and unapologetic tone: The brand's voice should be as bold as its designs. Avoid hesitant or overly commercial language. The copy should reflect the confidence of someone who knows their own style.

Percepción Social

The public perceives UNOde50 as a provider of unique, high-quality, and statement-making jewelry. It is seen as a brand for confident individuals who are not afraid to express themselves. The Spanish craftsmanship is a significant part of its identity and is well-regarded. Its distinctive style, particularly its use of chunky silver and leather, makes its pieces instantly recognizable.

Ejemplos de Copy

• •More than a necklace. It's a statement. Handcrafted in Madrid for the woman who writes her own rules. #UNOde50 #BeTheOne
• •Dare to be different. Our new collection has arrived.
• •A fusion of rugged leather and sculptural silver, this bracelet is a testament to the free spirit. Each piece is molded, shaped, and finished by our artisans in Spain, making it as unique as the person who wears it. Feel the weight of quality, the touch of rebellion.
• •Born in Madrid. Worn by individuals. Discover jewelry with soul.
• •The journey of a jewel. From a sketch in our Madrid studio to a statement piece on your wrist, every UNOde50 creation is a work of art. Experience the passion of Spanish craftsmanship. Shop now.