Brand Tone

Expert & Informative, Professional & Trustworthy, Solution-Oriented & Benefit-Driven, Approachable & Customer-Focused, Innovative & Forward-Thinking, Engaging

Brand Values

• •Sustainability & Environmental Responsibility
• •Energy Efficiency
• •Quality & Reliability
• •Innovation
• •Customer Focus & Service
• •Partnership

Best Practices

• •Prioritize clarity and information: Always explain the "how" and "why" behind the technology and its benefits. Use clear, accessible language, even when discussing technical aspects. Back up claims with data (e.g., percentage savings, certifications).
• •Emphasize sustainability and savings: Consistently weave in the dual benefits of environmental responsibility and financial savings. This appeals to both eco-conscious and budget-conscious consumers.
• •Maintain a professional yet approachable voice: While expertise is key, ensure the language is not overly jargonistic or intimidating. Be open to questions and provide clear contact channels.
• •Showcase quality and trust: Reference certifications, partnerships with reputable manufacturers, warranties, and positive customer experiences to build credibility and trust.
• •Adapt to the platform, Not the Core Message: While the delivery style can vary (e.g., more playful on TikTok vs. formal on LinkedIn or a technical PDF), the core values of sustainability, efficiency, quality, and innovation should remain consistent across all communications.

Social Perception

Positive Customer Feedback, Industry Recognition, Expertise, Focused on Sustainability

Copy Examples

• •Headline for a Facebook Ad: "Reduce your shower energy costs by up to 69%! Discover Unocconi's innovative heat recovery systems – good for your wallet, great for the planet. Learn more & calculate your savings! #EnergyEfficiency #SustainableLiving"
• •Instagram Post Caption: "Transform your daily shower into an act of sustainability. 🌱 Our Joulia shower drains don't just look sleek; they intelligently recover heat, slashing your energy bills and CO2 footprint. Quality engineering for a greener home. Link in bio for details. #Unocconi #HeatRecovery #SmartHome #EcoFriendlyBathroom"
• •Website Blog Post Title: "The Future of Bathrooms is Here: Why Shower Heat Recovery is Becoming Essential for German Homeowners."
• •Product Description Snippet (for shop.unocconi.com): "Engineered for maximum efficiency and durability, the Counter Flow Shower Pipe recovers valuable heat from your shower water. DVGW-certified and backed by a 10-year warranty, it’s a smart investment in a sustainable future and lower energy bills. Easy installation, zero maintenance. #SaveEnergy #GermanEngineering #UnocconiQuality"
• •TikTok Video Concept Intro (Voiceover): "Stop letting energy (and money!) go down the drain! 🤯 This is how Unocconi’s shower heat recovery system works to save you serious Euros every year while helping the planet! #ShowerHack #EnergySavingTips #EcoHome #Unocconi"