Tono de Marca

Expert & Informative, Professional & Trustworthy, Solution-Oriented & Benefit-Driven, Approachable & Customer-Focused, Innovative & Forward-Thinking, Engaging

Valores de Marca

• •Sustainability & Environmental Responsibility
• •Energy Efficiency
• •Quality & Reliability
• •Innovation
• •Customer Focus & Service
• •Partnership

Mejores Prácticas

• •Prioritize clarity and information: Always explain the "how" and "why" behind the technology and its benefits. Use clear, accessible language, even when discussing technical aspects. Back up claims with data (e.g., percentage savings, certifications).
• •Emphasize sustainability and savings: Consistently weave in the dual benefits of environmental responsibility and financial savings. This appeals to both eco-conscious and budget-conscious consumers.
• •Maintain a professional yet approachable voice: While expertise is key, ensure the language is not overly jargonistic or intimidating. Be open to questions and provide clear contact channels.
• •Showcase quality and trust: Reference certifications, partnerships with reputable manufacturers, warranties, and positive customer experiences to build credibility and trust.
• •Adapt to the platform, Not the Core Message: While the delivery style can vary (e.g., more playful on TikTok vs. formal on LinkedIn or a technical PDF), the core values of sustainability, efficiency, quality, and innovation should remain consistent across all communications.

Percepción Social

Positive Customer Feedback, Industry Recognition, Expertise, Focused on Sustainability

Ejemplos de Copy

• •Headline for a Facebook Ad: "Reduce your shower energy costs by up to 69%! Discover Unocconi's innovative heat recovery systems – good for your wallet, great for the planet. Learn more & calculate your savings! #EnergyEfficiency #SustainableLiving"
• •Instagram Post Caption: "Transform your daily shower into an act of sustainability. 🌱 Our Joulia shower drains don't just look sleek; they intelligently recover heat, slashing your energy bills and CO2 footprint. Quality engineering for a greener home. Link in bio for details. #Unocconi #HeatRecovery #SmartHome #EcoFriendlyBathroom"
• •Website Blog Post Title: "The Future of Bathrooms is Here: Why Shower Heat Recovery is Becoming Essential for German Homeowners."
• •Product Description Snippet (for shop.unocconi.com): "Engineered for maximum efficiency and durability, the Counter Flow Shower Pipe recovers valuable heat from your shower water. DVGW-certified and backed by a 10-year warranty, it’s a smart investment in a sustainable future and lower energy bills. Easy installation, zero maintenance. #SaveEnergy #GermanEngineering #UnocconiQuality"
• •TikTok Video Concept Intro (Voiceover): "Stop letting energy (and money!) go down the drain! 🤯 This is how Unocconi’s shower heat recovery system works to save you serious Euros every year while helping the planet! #ShowerHack #EnergySavingTips #EcoHome #Unocconi"