Brand Tone

Storytelling, Appreciative & Passionate, Personal & Human, Authentic & Unique, Warm & Inviting

Brand Values

• •Craftsmanship & Artistry
• •Uniqueness & Individuality
• •Human Connection
• •Integrity
• •Excellence & Quality
• •Supporting Artisans
• •Storytelling
• •Sustainability

Best Practices

• •Emphasize the Artisan: Always bring the artisan to the forefront. Mention their story, their craft, their location, or a unique aspect of their process. This reinforces the "human connection" value.
• •Use Evocative Language: Choose words that convey craftsmanship, uniqueness, passion, and tradition (e.g., "handcrafted," "heartfelt," "legacy," "spirited," "meticulously shaped").
• •Tell Micro-Stories: Even in short copy, weave in elements of a story. Instead of just "Blue Vase," try "This Blue Vase, echoing the Aegean Sea, was hand-thrown by Eleni in her Mykonos studio."
• •Maintain Warmth and Authenticity: Write as if you're sharing a beautiful discovery with a friend. Avoid overly corporate or sterile language. Let the passion for the products and artisans shine through.
• •Be Consistent Across Channels: Ensure the tone used on the website, in emails, on social media, and in catalog descriptions is harmonious, always reflecting the core values of celebrating "one at a time" artistry.

Social Perception

Many customers and collaborators appreciate Uno Alla Volta for its unique, handcrafted products and the stories of the artisans. They are seen as a source for distinctive gifts and items with character. The focus on artistry and global craftsmanship is a significant draw. However, inconsistencies in customer service and fulfillment have impacted its reputation for a segment of its customer base.

Copy Examples

• •More than just an adornment, this necklace carries the whisper of ancient Venetian canals. Hand-blown by Master Artisan Isabella Rossi, each swirl of color in the Murano glass is a testament to generations of skill, captured one at a time, just for you. Wear a story, not just a jewel.
• •From a small village in Poland to your cherished home, this hand-painted ceramic vase isn't merely made; it's brought to life. Artisan Jakub dasti pours his heart into every intricate detail, ensuring no two pieces are ever truly alike. Discover the soul of craftsmanship, one treasure at a time. #UnoAllaVolta #HandcraftedHome #ArtisanMade
• •Crafted by Heart, Chosen by You: Discover Treasures with Stories
• •At Uno Alla Volta, 'one at a time' isn't just our name, it's our promise. We journey the globe to find artisans whose hands tell stories, whose traditions breathe life into every creation. Here, you'll find more than objects; you'll find pieces of someone's heart, waiting to become part of yours.
• •Embrace the Unique. Explore handcrafted collections, each piece with a soul and a story. Shop Uno Alla Volta.