Brand Tone

Friendly and Approachable, Knowledgeable and Trustworthy, Caring and Genuine, Enthusiastic and Passionate, Community-focused

Brand Values

• •Quality & Efficacy
• •Customer Education & Guidance
• •Authenticity & Transparency
• •Customer Service Excellence
• •Accessibility
• •Trust

Best Practices

• •Embrace the "Unnie" Persona: Always write as if you are a knowledgeable, caring, and approachable older sister offering genuine advice and sharing exciting finds. Use "we" and address the audience directly ("you," "your").
• •Prioritize Education and Value: Don't just sell; explain. Provide context, ingredient insights, usage tips, and share the "why" behind product recommendations. Link to blog posts or video tutorials where appropriate.
• •Be Enthusiastic and Positive: Let your passion for K-Beauty and K-Pop shine through. Use positive language and relevant emojis (sparingly and appropriately) to convey excitement and friendliness.
• •Maintain Trust and Authenticity: Be honest about product experiences (as Leah does in live videos). If curating, explain the selection process. Back up claims with information or results where possible.
• •Foster Community and Interaction: Encourage questions, feedback, and sharing. Respond to comments and messages in the same friendly, helpful "Unnie" tone. Use user-generated content when appropriate to build social proof and community spirit.

Social Perception

Trusted Source, Expert Curators, Helpful and Supportive, Effective Products, Community Feel

Copy Examples

• •Your skin's new best friend has arrived! ✨ Say hello to the [Product Name]! We've personally tested and fallen in love with its [mention key benefit, e.g., soothing, hydrating] magic. Perfect for [mention skin type/concern], this gem will have you glowing like your favorite idol! Got questions? DM us, your Unnies are here to help! #UnnieKShop #KBeautySG #SkincareSecrets #NewArrival #MustHave
• •Overwhelmed by 10-step routines? 😥 Let your Unnies simplify it! Our curated [Set Name] has everything you need for that healthy, radiant K-drama glow. We've handpicked these treasures because we know they *work*. 😉 Learn more and see Leah's live demo replay on our page! Shop now for happy skin days! #UnnieLoves #KoreanSkincareSingapore #GlassSkinJourney #KBeautyRoutine #TrustedByUnnie
• •Annyeong Chingu! 👋 Get ready to cheer louder! 📣 Pre-orders for [Idol Group]'s new album '[Album Name]' are NOW OPEN at Unnie K-Shop! Secure your copy and all the awesome inclusions. We know how much this means to you, so we're making sure your K-Pop dreams come true. Fighting! ❤️ Your Unnies at K-Shop. #KPopSG #NewAlbum #UnnieKShopFinds #[GroupName] #[AlbumName]
• •Meet your secret weapon for [specific skin concern, e.g., stubborn blemishes]: The [Product Name]. As your Unnies in skincare, we only bring you the best, and this clinic-grade formula is a game-changer. Packed with [mention key ingredients] and rigorously tested by us, it delivers visible results you can trust. ✨ Want to know if it's right for you? Check our video guide or chat with us! We're here to support your skin journey. #DermaCosmetics #UnnieCurated #RealResults #KoreanSkincareExperts #SGBeauty
• •Welcome to Unnie K-Shop! Your big sisters in K-Beauty & K-Pop. 💖 We bring you personally curated, top-quality goodies from Korea, with love and expert advice. Explore our collections and let's glow together!