Brand Tone

Passionate, Authentic, Community-Focused, Friendly, Engaging, Enthusiastic, Knowledgeable, Professional, Trustworthy, Reliable

Brand Values

• •Authenticity & Passion
• •Accessibility
• •Community
• •Trustworthiness
• •Joy and Happiness

Best Practices

• •Speak the Language of the Fandom
• •Always Emphasize "Official"
• •Prioritize Community Engagement
• •Let Passion Shine Through
• •Maintain Transparency

Social Perception

UNNE Shop is perceived as a reliable and much-needed bridge to official merchandise otherwise difficult to obtain in Europe. It is viewed as a trustworthy and legitimate business that supports original creators, appreciated for its passionate approach and active engagement, making customers feel part of an exclusive and understood community.

Copy Examples

• •It’s here! ✨ The official [Product Name] acrylic stands have arrived. You asked, and we listened! Bring your favorite characters home with these stunning, officially licensed acrylics from the [IP Name] series. Perfect for your shelf, desk, or anywhere you need a little extra joy. Limited stock available – tap the link in our bio to secure yours before they’re gone! #OfficialMerch #[IPHashtag] #Danmei
• •Pre-Order Now: [Book Title] Vol. 3. Don't miss the next chapter. Secure your copy of the official English edition and be the first to continue the journey. All pre-orders help support the author directly.
• •💌 A Special Treat for our UNNE Family...
• •That feeling when the new [IP Name] art book finally lands... The details are everything. ✨ Officially licensed and straight from the source. Available now at UNNE Shop! We’re just as obsessed as you are! What [IP Name] merch should we stock next? Let us know in the comments! 👇 #unboxing #danmeitiktok #booktok
• •Quick Update! The [Character Name] birthday sets are flying off the shelves. We have about 20 left in stock. Thank you for all the love and support for this collection! 🫶 #UNNEShopUpdate #[IPHashtag]