Tono de Marca

Elegant, sophisticated, and aspirational, yet accessible. Also curated and style-conscious.

Valores de Marca

• •Quality: Emphasis on "laadukkaita" (high-quality) products sourced from European manufacturers.
• •Uniqueness & Curation: Offering a distinct selection ("uniikin valikoimamme") by importing from smaller European "houses" and ensuring rapid turnover of collections.
• •Style Consciousness: Catering to "tyylinsä tuntevalle aikuiselle naiselle" (a mature woman who knows her style).
• •Accessibility of European Fashion: Bridging a perceived gap in the Finnish market for "kivoja, laadukkaita, keskihintaisia kenkiä" (nice, high-quality, mid-priced shoes) inspired by shopping experiences in other European capitals.
• •Customer Connection: The personal story of the brand's origin aims to build a relatable connection with customers.
• •Freshness: Keeping the selection current and appealing through "pienehköt erät" (relatively small batches) that allow for quick assortment changes.

Mejores Prácticas

• •Develop a Brand Voice Guide: Document UNNA S's tone (elegant, sophisticated, aspirational, accessible, curated, passionate), core values, target audience personas, and key messaging points. Include "do's and don'ts" for language and style. This ensures anyone writing for the brand is aligned.
• •Know Your Audience: Consistently speak to the "mature woman who knows her style." Understand her aspirations, vocabulary, and what resonates with her. The copy should feel like a conversation with a knowledgeable and stylish friend.
• •Highlight Unique Selling Propositions (USPs) with Consistent Language: Continuously weave in the brand's USPs – curated European selections, quality craftsmanship, direct imports from smaller houses, and the personal passion behind the brand – using the established elegant and descriptive tone.
• •Maintain Visual and Textual Harmony: Ensure the copy's tone aligns with the visual aesthetic of the brand (e.g., the elegant product photography on Instagram and the website). The words should enhance the visual story and vice-versa.
• •Review and Refine Regularly: Periodically audit all customer-facing copy (website, social media, emails, ads) to ensure it consistently reflects the desired brand tone and values. Adapt as needed based on customer feedback and evolving brand identity, but always staying true to the core. Use primarily Finnish for the local market, but maintain the same elegant tone if using English for broader communication.

Percepción Social

Customers likely perceive UNNA S as a boutique offering stylish and good-quality European shoes, bags, and accessories that might be harder to find elsewhere in Finland. The brand probably appeals to women who value classic and contemporary European styles and are willing to invest in mid-range priced items for their quality and distinctiveness. The direct import and small-batch approach might create a sense of exclusivity and discovery for shoppers. The connection to the founder's personal shopping experiences and desire to bring that to Finland likely resonates positively with a segment of the market looking for more than mass-produced items.

Ejemplos de Copy

• •Instagram/Facebook Post (New Arrival - Shoes): Step into European elegance. Our latest collection of handcrafted leather shoes has arrived, bringing continental style right to your doorstep. Discover the perfect blend of quality, comfort, and timeless design. Visit us in-store or explore online. #UnnaS #EuropeanStyle #NewArrivals #QualityFootwear #HelsinkiFashion
• •Website Banner (Seasonal Collection): Embrace the Season with UNNA S. Curated bags, shoes, and accessories from Europe's finest artisans. Find your unique statement piece today. [Shop the Collection]
• •Email Newsletter Snippet (Brand Story/Value): More than just a store, UNNA S was born from a passion for those unique finds in charming European boutiques. We bring that discovery to you, with handpicked quality and style that tells a story. Experience the difference. #UnnaSLove #InspiredByEurope
• •Product Description (Handbag): The [Product Name] Bag: Where Italian craftsmanship meets everyday sophistication. Made from supple [Material], this versatile piece offers ample space and timeless appeal. Designed in [City/Region, if known], it’s an investment in enduring style. #UnnaSboutique #ArtisanMade #LuxuryAccessories
• •Facebook Ad (Targeting women interested in fashion): Tired of the same old styles? UNNA S offers a breath of fresh European air for your wardrobe. Discover unique shoes and bags you won't find everywhere else, personally selected for the discerning woman. Quality that lasts, style that inspires. Shop now at unnas.fi. #FinnishStyle #EuropeanChic #UniqueFinds #UnnaSFashion